Advice

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  • Advice

    Branding? Apple, Honda, and You

    "Branding is like when an actor who's good with comedy promotes himself as being good at comedy."

  • Advice

    Don't Career Through Your Career

    Branding is about communicating a memorable essence of your actor self. Your brand must be defined clearly and delivered strategically in order for it to help you generate the momentum to move your career forward.

  • Advice

    Your Brand Is You

    When I moved to the big city, it took me a few years to figure out that my theater training was not useful for acting in commercials.

  • Advice

    Creating the Ultimate Actor Website

    Forgo the Flash, cut down the clicks, and always remember who your audience is.

  • Advice

    Staying on the Radar

    If you want to get attention from an industry mailing, you need to be in it for the long haul and you need to be savvy about how you target people.

  • Advice

    Show You're Special

    Special skills may not always change an actor's type, but all agree they certainly broaden employment opportunities, especially in commercials.

  • Advice

    Working the Social Network

    Social networking sites like Facebook and Twitter have given actors new ways to connect with possible employers and representatives, but there's a downside to these easy online interactions.

  • Advice

    You've Got the Look

    After you've determined what your type is, make sure your look—your physical appearance—fits your type, complements your type, and helps you sell yourself as that type.

  • Advice

    Type Me

    Actors are trained to be versatile artists, gifted with the chameleonlike ability to transform from role to role. The fear of being typecast is prevalent—often before it's a legitimate concern.

  • Advice

    Jackie Schram... Got the Part!

    Jackie Schram moved to New York just last fall to pursue her acting career, but she's already planning to leave town. She's been cast in the nonunion national tour of "The 39 Steps."