Photo Source: Yolanda Perez
What exactly are "go-sees"?
The term "go-see" refers to a print project, never a commercial audition. It takes place when commercial print talent (model/actor) goes to see a photographer, casting director, producer, or advertising agency to be photographed for a particular role in a campaign or individual print ad that is in the final stages of production.
What's involved in a "go-see" and how should an actor prepare for it?
To be fully prepared the talent must first read the entire email sent by the agent. That email will contain all the information the talent needs to know, such as the product being advertised, the character he or she is going for, the necessary clothing, how the ad will be used, and when the project is going to shoot.
Bring a headshot with résumé or comp card. It is important that the headshot is current and looks like you. If it is a couple of years old, but your look has not changed, that's OK. If, however, your hair has changed in style or color, [or] you've lost or gained weight, you can be sure you will be advised to update your photos.
Know the part you're playing and dress accordingly, e.g. mom/dad, girl/boy next door, college student, business professional, or doctor.
Upon arrival, sign in either electronically or on a sign-in sheet. Talent will either be photographed or videotaped. As for waiting time -- if you have a specific appointment or an appointment time frame (such as 1 to 3 p.m.) you may wait 15 minutes to an hour. But that information is provided by your agent or agency.
Most important, never guess what the client is thinking. Oftentimes, when a model or actor thinks he or she was "terrible," or the client was not paying attention, he or she books it.
What acting skills are required for print ads?
That depends on the ad and its particular requirements. If it's a close-up, then the ability to capture a particular expression is important. If it's a group shot, then being able to look like you are communicating with others in a scene is the goal. But generally expressing emotion through the eyes and face is called for. So is the ability to move the body freely and communicate feelings through body language. In all cases, having a positive attitude is important. Clients always remember who is accommodating and helpful to work with.
