Capturing your essence in a clever, dynamic, and unique way all in less than 160 characters is a challenge. Yet, that’s exactly what you must do in order to have a Twitter bio that stands out, attracts followers, and gathers opportunities.
The secret to a compelling Twitter bio boils down to two key ingredients: connection and credibility. You create connection by sharing something personal, and you establish credibility by showcasing a unique or bragworthy aspect of your acting career. And yes, you do all of that in less than 160 characters.
Let me share three simple steps to a terrific Twitter bio.
Step 1: Determine your keywords. Take advantage of search engine optimization by utilizing important keywords, the most obvious of which is "actor." Above and beyond that, highlight your strengths or uniqueness in the acting field. Are you a comedy wiz? Do you have a lot of stage combat experience? Maybe musical theater is your thing.
Don’t forget that you can update your Twitter bio as often as you like, so if you have an upcoming performance to promote, you can include that as well.
Here are two examples: Film actress on fire. Catch my me in “Arrow’s Landing” at the Palm Springs Film Festival. Or: Sketch Comedy Actor. Pratfalls + impersonations are my specialty.
Step 2: Show your personal side. Now it’s time to create a personal connection. So, think about your interests outside of acting. Are you an avid reader? Do you love to travel? Maybe you’re an advocate for animal rights.
Whatever it is, you’ll create a deeper connection with your Twitter followers when you share something personal about yourself.
Let’s build on the two examples I shared in step one. At this stage, don’t worry too much about the length of your bio. We'll get to editing in step three.
Example 1: Film actress on fire. Catch me in “Arrow’s Landing” at the Seattle Film Festival. I speak English plus Spanish. I love my dog Louie, and know every Jane Austen book by heart.
Example 2: Sketch Comedy Actor. Pratfalls and impersonations are my specialty. Raised in Montana, I’m the youngest of five kids, and I love hiking, snow boarding, surfing, and fly-fishing with my dad.
Step 3: Editing. Remember, your Twitter bio must be less than 160 characters. So, now it’s time to do some creative editing.
The examples I’ve featured both surpass the Twitter bio word limit. So, let me apply the following tips in order to land within the 160 character guidelines.
Abbreviation is your friend. Insert symbols in place of words or letters wherever possible. For example, "and" becomes &; "are" becomes R; "you" becomes, U, etc.
Delete any superfluous words. This one is challenging, because it’s often the extra words that add color and personality to your bio. But it’s time to be cutthroat and eliminate any excess baggage until you’re under the 160-character mark.
OK, let’s try it.
Film actress on fire. Catch me in "Arrow's Landing" @ Seattle Film Fest. I speak English & Spanish, love my dog Louie. I know every Jane Austen book by heart. TOTAL CHARACTERS: 159
Sketch Comedy Actor. Pratfalls & impersonations are my specialty. Montana born. The youngest of 5. Love 2 hike, snowboard, surf, & fly fish w/ my pops. TOTAL CHARACTERS: 151
A terrific Twitter bio is possible when you rely on key words, showcase your acting credibility, create a connection by sharing something personal, and using some creative editing techniques.
Stack these guidelines up against your current Twitter bio to give it the boost it needs to showcase the real you and stand out at the same time.
Dallas Travers teaches the career and life skills often left out of traditional training programs. Her book, "The Tao of Show Business," garnered five awards including first prizes at The Hollywood Book Festival, the London Festival, and the National Indie Excellence Award. Through her workshops, Dallas helps thousands of actors increase their auditions, produce their own projects, secure representation, and book roles in film, television, and on Broadway. She is a certified life coach and entrepreneur with over a decade of experience implementing marketing and mindset strategies that work.
For more information about working with Dallas, visit www.dallastravers.com.