Not good at self-promotion? Check out my five tips to help you not annoy your following while still informing them of your upcoming happenings!
1. Cover your bases. I’ve said it before and I’ll say it again. In this day and age, having a website and decent demo reel are necessities. When you are spending your efforts gaining publicity for your brand, you want to make sure that the audience can easily find and connect with you.
2. Find your niche. Nowadays, it seems as though everyone is not only an actor, but also a producer, writer, comedian, etc. Although diversifying your market may seem good, adding too many titles to your name dilutes your brand. Figure out what you would like to be best known for and stick with it. It will help keep you focused and you’ll continue to build your press upon it.
3. Research. Find the best publications and blogs that pertain to your brand. The Internet is a vast place and there are many press opportunities. Start a list of all the media outlets you find and keep an eye out for articles that relate to your brand. Be sure to check the comments from the readers and gain a perspective through their reactions. Also, follow them on social media—that’s a great way to see the opinions of readers.
4. Brainstorm. Once you have your base demographic down, figure out ways to tie in a story with a current event. Outlets may be willing to publish your articles if you tie in a trending topic. Whether it’s your opinion on how the recent NSA exposure affects the entertainment industry or using Kickstarter to bring back your most beloved television series and movies.
5. Outreach. Contact writers and press outlets. If you’re trying to convince them to write an article about you, make sure you include a pitch in your message. Think about the reasons why they should help you. Typically, I like to build the email with a paragraph that shows that I understand the demographic the author reaches. Secondly, use examples of previous articles and then inject reasons why they should use you. For instance, maybe you’re familiar with acting schools in foreign countries and would like to share your experience or you just wrapped up a new comedy series pertaining to a controversial topic. There are numerous ways to be appealing.
Garrett O. Thomas has been working in public relations for several years. He lived in Tucson, Arizona where he focused on restaurant publicity, combating restaurant foreclosures during the economic recession in 2008.
Eventually, he moved to Houston where he began working in technology publicity. Promoting software and online publicity integration for Fortune 500 companies. After handling more than 12 contracts and overseeing hundreds of thousands in contractual agreements, he decided that he wanted to progress his career into the entertainment industry.
He got a job as a celebrity publicist for Def Jam artist, Jeremih in New York. While Garrett collaborated with Def Jam and CAA, Jeremih received a Billboard Awards 2012 nomination for Top R&B song. From that point on, Garrett has worked with musicians, actors, and producers, promoting brands and educating them on his publicity knowledge and increasing his reach into a variety of areas in the entertainment industry.