Commercial

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  • Advice

    Strategies For Starting Off Your Commercial Audition Right

    When you slate (speak) your name in auditions today, it's the very first time the director and ad agency get to see you and decide whether they will actually watch the rest of your audition.

  • Advice

    When Auditioning With Other Actors, Always Remember to Look Out for Number One

    There's a simple formula for working with other actors at an audition, though it may sound harsh: Take care of yourself first.

  • Advice

    5 Dos and Don'ts for Remaining Your Agent's Favorite Client

    The following dos and don'ts were offered to me anonymously by agents and casting directors who are, frankly, baffled as to why common sense just doesn't prevail with some actors.

  • Advice

    To Improvise or not to Improvise

    "Although we can't ask anyone to improvise"—because of Screen Actors Guild rules—"people will expect you to be able to," says David Cady.

  • Advice

    Eat Real and Small for Commercial Auditions

    Eating. We do it every day of our lives, probably several times a day. So it stands to reason that when asked to do this simple act for a commercial audition, it should be as natural as, well, eating.

  • Advice

    Received Wisdom

    Whether you've taken a few commercial classes or graduated from Juilliard, plenty of lessons probably weren't in your curriculum. I asked a few actor friends to expound on the subject.

  • Advice

    Less Coaching, Please

    If you've never experienced a waiting room jam-packed with children being coached by mom (or dad) for their commercial audition, you've missed a riveting sociological process.

  • Advice

    Your Brand Is You

    When I moved to the big city, it took me a few years to figure out that my theater training was not useful for acting in commercials.

  • Advice

    Playing Along

    How do you handle embarrassing, insulting, or just plain odd direction? Do you do it, however unlikely the commercial will be shot that way? Or do you think, "I'm not playing along with this crap!" and refuse?

  • Advice

    Read the Room

    What actors fail to understand is how vital it is for them to read the room. An actor should be able to tell when the session director is about to have a breakdown.