Commercial

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  • Advice

    Theatrical Technique

    In a scene-study class, you cogitate on the moment before, what happens after, and, above all, your objective. Rarely do we discuss these techniques for commercials. Why not?

  • Advice

    Playing Young

    "I can knock 10 years off anyone still playing teens. I used to call myself America's oldest teenager," says actor and standup comic Gina Rodgers.

  • Advice

    Commercial Myths Busted

    My face dropped when I walked in and discovered that the copy was not up on a card. So I clumsily improvised my way through the audition, since I hadn't memorized all the lines.

  • Advice

    Do the Clothes Make the Actor?

    While the advice "Dress to suggest" applies to theatrical auditions, it seems that you should "Go for it" when wardrobing for commercial auditions.

  • Advice

    Bald Is Beautiful

    There's little disagreement that less hair on top can be a very good thing when it comes to working in commercials. Unfortunately, it's an ego blow that some men find too much to take.

  • Advice

    A Little Bit of This… A Little Bit of That…

    As we head into the holiday season, here's a gift grab bag covering concerns that Back Stage readers have expressed to me either through letters or in person.

  • Advice

    Online Electronic Submission Services

    Until relatively recently, when a casting director had a gig, he or she had two options.

  • Advice

    Spot Stars

    Courtney and Carr are two of just a handful of actors playing recurring characters in current commercials.

  • Advice

    Striking It Rich?

    "The talent's acting job is to convince the clients that they believe in and use the product and just happen to be an actor, rather than an actor playing a role."

  • Advice

    10 Tips from Commercial Session Directors

    Chet Nelson, Del Hunter-White, Gary Armstrong, Joy Lofton, Kirkland Moody, Mark Dalbis, Marvin Kruger, and Spencer Kramber are all session directors. Here is what they say separates the bookers from the rest.