Commercial

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  • Advice

    Finding the Real Sell

    "I feel that 60 to 70 percent of the actors who audition for commercials have no idea what to do in the audition room."

  • Advice

    Changing It Up

    At commercial auditions, it's common to be asked to read a part several times.  That doesn't mean you shouldn't be ready to switch it up on your own when given the opportunity to read again.

  • Advice

    Chemistry Lesson

    What happens when you feel no chemistry with the person who's supposed to be your loving spouse or you can't stand the actor who's playing your best friend?

  • Advice

    5 Hip-Pocket Tricks for a Successful Commercial Audition

    When you have only 30 to 60 seconds at a commercial audition, you really need what some hip-pocket tricks: easy, quick, powerful tools to create excitement, leave a memory, or paint a picture in the minds of the "they" who could grant you a gig.

  • Advice

    Theatrical Technique

    In a scene-study class, you cogitate on the moment before, what happens after, and, above all, your objective. Rarely do we discuss these techniques for commercials. Why not?

  • Advice

    Playing Young

    "I can knock 10 years off anyone still playing teens. I used to call myself America's oldest teenager," says actor and standup comic Gina Rodgers.

  • Advice

    Commercial Myths Busted

    My face dropped when I walked in and discovered that the copy was not up on a card. So I clumsily improvised my way through the audition, since I hadn't memorized all the lines.

  • Advice

    Do the Clothes Make the Actor?

    While the advice "Dress to suggest" applies to theatrical auditions, it seems that you should "Go for it" when wardrobing for commercial auditions.

  • Advice

    Bald Is Beautiful

    There's little disagreement that less hair on top can be a very good thing when it comes to working in commercials. Unfortunately, it's an ego blow that some men find too much to take.

  • Advice

    A Little Bit of This… A Little Bit of That…

    As we head into the holiday season, here's a gift grab bag covering concerns that Back Stage readers have expressed to me either through letters or in person.