Commercial

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  • Advice

    Online Electronic Submission Services

    Until relatively recently, when a casting director had a gig, he or she had two options.

  • Advice

    Signing In, Signing Out

    Last month, I offered a list of things actors do that annoy casting directors. The final item provoked the most heated discussion.

  • Advice

    Eat Real and Small for Commercial Auditions

    Eating. We do it every day of our lives, probably several times a day. So it stands to reason that when asked to do this simple act for a commercial audition, it should be as natural as, well, eating.

  • Advice

    Do the Clothes Make the Actor?

    While the advice "Dress to suggest" applies to theatrical auditions, it seems that you should "Go for it" when wardrobing for commercial auditions.

  • Advice

    Less Coaching, Please

    If you've never experienced a waiting room jam-packed with children being coached by mom (or dad) for their commercial audition, you've missed a riveting sociological process.

  • Advice

    To Improvise or not to Improvise

    "Although we can't ask anyone to improvise"—because of Screen Actors Guild rules—"people will expect you to be able to," says David Cady.

  • Advice

    Finding the Real Sell

    "I feel that 60 to 70 percent of the actors who audition for commercials have no idea what to do in the audition room."

  • Advice

    Can Theater Actors Sell Stuff?

    Although there are similarities between theater and commercials, it's more helpful for actors to understand the differences.

  • Advice

    Keep It Simple, Stupid

    Starting with the slate, keep it straightforward and simple. That's the advice of Kevin Smith of Backyard Productions in Venice, Calif., about commercial callbacks.

  • Advice

    5 Hip-Pocket Tricks for a Successful Commercial Audition

    When you have only 30 to 60 seconds at a commercial audition, you really need what some hip-pocket tricks: easy, quick, powerful tools to create excitement, leave a memory, or paint a picture in the minds of the "they" who could grant you a gig.