Commercial

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  • Advice

    Playing Young

    "I can knock 10 years off anyone still playing teens. I used to call myself America's oldest teenager," says actor and standup comic Gina Rodgers.

  • Advice

    Changing It Up

    At commercial auditions, it's common to be asked to read a part several times.  That doesn't mean you shouldn't be ready to switch it up on your own when given the opportunity to read again.

  • Advice

    Striking It Rich?

    "The talent's acting job is to convince the clients that they believe in and use the product and just happen to be an actor, rather than an actor playing a role."

  • Advice

    A Little Bit of This… A Little Bit of That…

    As we head into the holiday season, here's a gift grab bag covering concerns that Back Stage readers have expressed to me either through letters or in person.

  • Advice

    Intimate Acting

    Just like fashion and car design, commercial styles have changed over the decades. And since 1953, the year of the first Screen Actors Guild commercials contract, actors have been adapting.

  • Advice

    Ask and You May Receive

    With so many elements of our lives in other people's hands-agents, casting directors, producers, directors-it's easy to feel as if we have little control over our careers. But there is one place we have much more control than we imagine: the audition room.

  • Advice

    Bobcat Goldthwait Just Wants to Direct (Commercials)

    Bobcat Goldthwait is probably known as "that Police Academy guy." It's somewhat of a surprise to learn that Goldthwait has also directed the commercials, including the one that announcing Microsoft's Internet Explorer 8 Web browser.