NBC Considers Lifting Emmys Tape Delay
NBC Considers Lifting Emmys Tape DelayFebruary 8, 2010
LOS ANGELES - After airing the Golden Globes live coast-to-coast
for the first time last month, NBC is considering doing the same
for the Emmys.
The network is discussing with affiliates a plan to air the 62nd Annual Primetime Emmy Awards live on Sunday August 29. Tape-delaying certain entertainment programs for the West Coast has been a longtime practice, but with fans increasingly getting their entertainment news on the Internet, Web-savvy Emmy viewers have to go out of the their way to keep from being spoiled during the telecast. (The Oscars are traditionally telecast live). The tape-delayed Grammys also received a ratings boost this year, though that program emphasizes its music performances over passing out trophies. One concern has been whether West Coast audiences would tune in for a telecast starting at 5 p.m. Yet the Globes saw a mild ratings boost in January after embracing a 100% live transmission, notes Broadcasting & Cable, helping assure the network that such a format isn't automatically a turn-off. – Nielsen Business Media NBC Considers Lifting Emmys Tape DelayFebruary 8, 2010
LOS ANGELES - After airing the Golden Globes live coast-to-coast for the first time last month, NBC is considering doing the same for the Emmys.
The network is discussing with affiliates a plan to air the 62nd Annual Primetime Emmy Awards live on Sunday August 29. Tape-delaying certain entertainment programs for the West Coast has been a longtime practice, but with fans increasingly getting their entertainment news on the Internet, Web-savvy Emmy viewers have to go out of the their way to keep from being spoiled during the telecast. (The Oscars are traditionally telecast live). The tape-delayed Grammys also received a ratings boost this year, though that program emphasizes its music performances over passing out trophies. One concern has been whether West Coast audiences would tune in for a telecast starting at 5 p.m. Yet the Globes saw a mild ratings boost in January after embracing a 100% live transmission, notes Broadcasting & Cable, helping assure the network that such a format isn't automatically a turn-off. – Nielsen Business Media |
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