Film: Student Films

'Lost Milk?'

Casting notice expires: April 2, 2014

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Unseen Production
Benjamin Middlekauff, dir.

Production Description

Casting "Lost Milk?", an implemented concept for a 30-second commercial at NYU. This is a Public Service Announcement for the California Milk Processor Board that is in charge of the "Got Milk?" campaign. The commercial follows three individuals using other substances, such as coffee, orange juice, or water, in replacement of meals that require milk. The goal is to show how necessary milk is in a majority of our favorite and basic meals.

Rehearsal and Production Dates & Locations

No rehearsals; shoots March 29 (2 p.m.-8 p.m.) at 80 Lafayette St. New York, NY, 10013.

Compensation & Union Contract Details

Meals provided.


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