Commercial

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  • Advice

    Finding the Real Sell

    "I feel that 60 to 70 percent of the actors who audition for commercials have no idea what to do in the audition room."

  • Advice

    5 Hip-Pocket Tricks for a Successful Commercial Audition

    When you have only 30 to 60 seconds at a commercial audition, you really need what some hip-pocket tricks: easy, quick, powerful tools to create excitement, leave a memory, or paint a picture in the minds of the "they" who could grant you a gig.

  • Advice

    Your Brand Is You

    When I moved to the big city, it took me a few years to figure out that my theater training was not useful for acting in commercials.

  • Advice

    Spot Stars

    Courtney and Carr are two of just a handful of actors playing recurring characters in current commercials.

  • Advice

    Clean Slate

    Follow these tips and your slate should grab the clients, ensuring they'll actually watch your audition. Seriously, do you think they take hours out of their day to watch every single audition?

  • Advice

    Received Wisdom

    Whether you've taken a few commercial classes or graduated from Juilliard, plenty of lessons probably weren't in your curriculum. I asked a few actor friends to expound on the subject.

  • Advice

    Bald Is Beautiful

    There's little disagreement that less hair on top can be a very good thing when it comes to working in commercials. Unfortunately, it's an ego blow that some men find too much to take.

  • Advice

    A Little Bit of This… A Little Bit of That…

    As we head into the holiday season, here's a gift grab bag covering concerns that Back Stage readers have expressed to me either through letters or in person.

  • Advice

    Chemistry Lesson

    What happens when you feel no chemistry with the person who's supposed to be your loving spouse or you can't stand the actor who's playing your best friend?

  • Advice

    Changing It Up

    At commercial auditions, it's common to be asked to read a part several times.  That doesn't mean you shouldn't be ready to switch it up on your own when given the opportunity to read again.