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Beaming with Satisfaction: B'way Concert a Hit on TV

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The confirmation is in. Everyone loves Broadway, it seems. Even when it's on television.

The premiere broadcast of the annual "Broadway on Broadway" concert on WNBC proved an irresistible draw to television viewers Sun., Sept. 10, handily beating all competitors with a 3.3 rating and 8 share in its time period. According to NBC, more than half a million people watched the live concert on TV—as another 50,000 attended in person and still other viewers watched it on the Internet at Earthcam.com. According to Earthcam Project Manager Mira Ristovic, the server registered "1,906,276 impressions and 5,754 served streams" during the concert.

The concert was held in Times Square, where cast members from new, old, and not-yet-opened Broadway shows serenaded fans. In addition, attendees and viewers at home got to see videotaped samples of five non-musical plays currently running on the Main Stem. "Today Show" weatherman Al Roker hosted the broadcast, and Mario Cantone (currently in "The Crumple Zone" Off-Broadway) provided commentary from the street.

Jed Bernstein, president of the League of American Theatres and Producers, Inc., called the event "a knockout," and said, "There's no greater way to get the word out about the great performances happening every day on Broadway."

The League of American Theatres and Producers co-produced the concert with the Times Square Business Improvement District. This was the ninth year for the concert, and the first year it was broadcast.

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