Comedy Central is giving comedians even more chances to gain exposure on its web and TV platforms. The cable network announced today that it is officially launching CC Studios, a new in-house production initiative to develop original digital content and Web series.
CC Studios will work with established and up-and-coming comedic talent to create new content across multiple platforms. “The goal is to provide a creative playground for the comedy community where comedians, directors, writers, and animators can develop and cultivate their passion projects and further engage their peers and fans,” with social strategies integrated into every stage of development, according to Comedy Central.
Allison Kingsley has been named vice president of digital development for Comedy Central, and as such will oversee CC Studios and the development of the brand’s original digital content.
“CC Studios is an outlet for veteran and upcoming comedians to develop and incubate their ideas for whichever platform best serves the content,” Kingsley explained in a statement. “We’re excited to launch a supportive environment where the talent community can be inspired by social media and technology to create the work they love.”
Kingsley was previously VP of digital at Ovation, and was co-founder and general manager of comedic sports and video game site Bushleaguetv.com. She has also produced TV and live comedy shows and served as executive director of the Groundlings.
Projects that are currently available to watch or are now in development at CC Studios include “Couched,” hosted by Ben Hoffman (whose “The Ben Show” debuts Feb. 28 on Comedy Central); “Bro-Dependent,” starring Groundlings troupe members H. Michael Croner and Greg Worswick as a pair of best friends; “Behind Amy Schumer,” which goes behind the scenes of comedian Amy Schumer’s upcoming series “Inside Amy Schumer” (premiering on Comedy Central in April); and an untitled project from the Lucas Brothers.
Kent Alterman, who Comedy Central promoted last week to president of content development and original programming, told TheWrap that the new initiative will give Comedy Central more flexibility to develop fresh comedic talent, create, and test new projects, and possibly generate new series and specials for television.
Erik Flannigan, Viacom Entertainment Group’s executive vice president of digital media, added in a statement that Kingsley’s duties will also extend beyond video content to include “everything from animated GIFs to voicemail to comic strips.”
In other Comedy Central news, the network announced Jan. 30 that it is renewing actor-comedian Nick Kroll’s new sketch series “Kroll Show,” which premiered Jan. 16, for a 10-episode second season.
“Nick plays his characters with such comedic conviction, it’s become obvious he has a serious personality disorder,” Alterman said in a statement. “We hope another season will help him discover who he really is.”