The actor, who plays McKinley High's resident bully on the Fox musical dramedy, has been named a spokesman for City Hearts: Kids Say Yes to the Arts, a nonprofit organization that brings the arts to underprivileged children.
As part of the arts program, Adler has launched "Max's A-B-C Initiative – Anti-Bullying Through City Hearts," a pilot program at Foster Elementary School in Compton, Calif.
As part of the effort, Adler visited the school Tuesday, where he encouraged students to get involved in the arts, be it literature, acting, dance, photography or more as an alternative to bullying their classmates.
"If kids understand from an early age that everyone in this world is equal, the thought of bullying others will not even enter their headspace," he said.
"The arts, whether it's music, acting, dance, playwriting or photography, helps kids realize that we all want the same things: love, laughter, great memories with family and friends and to be given a chance to succeed," Adler added.
Founded by juvenile public defenders Bob and Sherry Jason in 1985, City Hearts is a 26-year-old Los Angeles-based nonprofit that targets kids ages 5-18 through afterschool and arts programs. The nonprofit has provided arts-related classes to more than 30,000 kids.
Said City Hearts founder and executive director Sherry Jason: "[Adler] may play a bully on TV but in reality, he cares deeply about preventing bullying … Max genuinely cares about at-risk kids and believes deeply in the power of City Hearts' vital arts programs to improve their self-confidence and academic success as well as their desire to stay in school and develop a love of learning.
The event comes two days ahead of the Gay and Lesbian Alliance Against Defamation's annual Spirit Day, in which celebrities including Conan O'Brien, Chaz Bono, Ricky Martin and Julianne Moore, among countless others, will show support for gay youth and stood up against bullying.
Adler as well as "Glee" co-stars Naya Rivera and Chris Colfer, among others, have all been active in speaking out against bullying.
For more information, go to http://cityhearts.org/.
– The Hollywood Reporter