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Groups Joining to Promote Comedians
Levity will license 10 one-hour stand-up comedy shows to PIAS, including Jim Breuer's "Let's Clear the Air," Pete Correale's "The Things We Do for Love" and Gabriel Iglesias' "Hot & Fluffy." Levity will work with PIAS to distribute the programming across Europe, South Africa and Australia in 2009-10 via multiple platforms, including TV, mobile, broadband and DVD.
The companies also will co-produce one-hour specials focusing on international artists and a global sales and marketing strategy. They will announce a roster of new artist signings after the Edinburgh Festival.
Levity's proprietary E-Comic Branding digital comedy marketing service will be among the tools used promote the comedians.
"In a digital world, comedy translates very easily," said Robert Hartmann, principal, Levity Entertainment Group.
Levity appointed Randy Chalawsky to vp international business development to manage its growing international profile.
Before striking the deal, Levity and PIAS worked together to distribute and co-promote comedian Jeff Dunham in advance of his first European tour. The companies then teamed up on comedian Pablo Francisco's global marketing and touring.
– Nielsen Business Media
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