MGA Entertainment, Avi Arad Prods. and Crystal Sky Pictures are getting dolled up. The three companies are teaming on a live-action Bratz movie, with a targeted production start of late fall in Los Angeles.
John Doolittle will pen the film's screenplay, tentatively titled "Bratz."
Under the deal, Crystal Sky Pictures will finance the film based on the international toy phenomenon. MGA's Isaac Larian, Avi Arad and Crystal Sky's Steven Paul are producing, while Crystal Sky's Benedict Carver is executive producing.
"One of my first loves was the doll industry," Arad said. "Bratz allows me to revisit the girl's business. The Bratz attitude and character will make an exciting and inspirational live-action feature."
The Bratz franchise includes a magazine, an animated series on 4 KidsTV, several DVD titles and video games, a No. 1-selling album on the Billboard Children's Chart and lines of clothing, footwear and other accessories.
"We are very excited about working with Avi Arad and Crystal Sky Pictures to create the definitive Bratz live-action feature film," MGA founder and CEO Isaac Larian said. "They both have a good understanding of the kids market and a real feel for the Bratz brand."
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, launched Bratz in 2001.
Arad, whose producing credits include "Spider-Man 2," "Spider-Man 3," "X-Men: The Last Stand" and "Fantastic Four," is chairman and CEO of Marvel Studios.
Crystal Sky, which was founded in 1977 by chairman and CEO Steven Paul, created the popular Baby Geniuses franchise.
Tatiana Siegel writes for The Hollywood Reporter.
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