Netflix is partnering with DreamWorks Animation to produce its first original series for kids.
It’s the latest sign that that the video-on-demand service is serious about creating its own original content. Earlier this month it debuted “House of Cards,” the first series made specifically for Netflix. It broke with the traditional TV scheduling format by releasing all 13 episodes of “Cards” on Feb. 1.
“They pioneered a new model for TV dramas with ‘House of Cards,’ and now together, we’re doing the same thing with kids’ programming,” Jeffrey Katzenberg, DreamWorks Animation’s CEO, said in a statement. “DreamWorks is thrilled to be part of the television revolution.”
The new animated children’s series will be based on the DreamWorks Animation movie “Turbo,” to be released in July. The Netflix series will be called “Turbo: F.A.S.T.” and is set to debut in December.
“Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tentpole movie,” Ted Sarandos, Netflix’s chief content officer, said in a statement.
“DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages. We’re thrilled to add Turbo the series as well as all new DreamWorks Animation films, starting with their 2013 slate, to Netflix.”
Netflix has been working with SAG-AFTRA to have its productions comply with the union’s new media agreement, a broad framework that applies to everything from “Cards” to self-financed student films.