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Prometheus Global Media Announces Strategic Alliance with Group of Investors Led by John Amato

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Prometheus Global Media Announces Strategic Alliance with Group of Investors Led by John Amato
New York, October 03, 2011- Prometheus Global Media, a media conglomerate, is pleased to announce the establishment of a strategic alliance with a group of investors led by John Amato to leverage the growth of Back Stage. Back Stage is a leading publisher of online and print resources aimed at people working in the performing arts with a strong focus on TV, film and theatre.

Prometheus and Mr. Amato look forward to maximizing their resources and experience to support the iconic Back Stage brand, which will now receive Mr. Amato's undivided attention as he takes the role of CEO. Together, they plan to utilize the company's strong brand and decades of content to make Back Stage the preeminent platform for employers to find talent and for talent to find their next "gig."

Jimmy Finkelstein, Chairman of Prometheus Global Media, stated "We continue to develop in all our major areas of business both vertically and globally, and we are delighted to be working with John Amato to expand Back Stage across numerous platforms."

Todd Boehly, President of Guggenheim Investments, commented, "Prometheus has some of the greatest brands anywhere in the world, and we look forward to Back Stage's continued success as Prometheus broadens its core products through internal growth, strategic partnerships and acquisitions."

John Amato, CEO and Chairman of Back Stage, remarked "Back Stage is an institution in the performing arts industry - for half a century the company has been the prominent resource for actors. We plan to continue to improve the Back Stage experience as we lead this company into the next 50 years. I'm excited to join Back Stage's amazing team and I couldn't be happier to have the support, knowledge and resources of Prometheus, Guggenheim, and Pluribus."

The company has a 50 year history of servicing the entertainment industry and reaches a potential audience of over 2 million plus entertainers and industry professionals. The company offers job listings, career building tools, and industry news; the company also hosts a trade show focused on educating performers.

Mr. Amato was the president and Co-Founder of Show Media, the dominant provider of taxi advertising in New York City. Under Mr. Amato's leadership, Show Media grew from $0 to $15 million in revenue in less than four years. Show Media was named the 6th fastest growing company in the United States by Inc. Magazine.

Prometheus Global Media is a media conglomerate formed by Guggenheim Partners and Pluribus Capital Management. Pluribus Capital was founded in 2009 by James A. Finkelstein, George Green and Matthew Doull to focus on acquiring and managing industry leading media properties with high growth potential, particularly those with strong brand recognition across multiple platforms including digital, print and events.

Guggenheim Partners, LLC is a privately held global financial services firm. The firm provides investment management, investment banking and capital markets services as well as insurance and investment advisory solutions for institutions, corporations, governments and agencies, investment advisors, family offices and individuals. Guggenheim Partners is headquartered in New York and Chicago and serves clients from more than 25 offices in 9 countries. Both Pluribus and Guggenheim have strong and demonstrated track records of successfully managing investments in a variety of companies.

Contact:
Lisa Dallos
High 10 Media
W: 212.918.2049
C: 347.225.5111


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