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SAG-AFTRA Reaches Commercials Deal

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SAG-AFTRA Reaches Commercials Deal

After almost two months of negotiations, SAG-AFTRA has reached a tentative deal on its commercials contracts with the advertising industry.

The union and the Joint Policy Committee have been negotiating since Feb. 14 and had to extend talks past the original March 31 deadline. Early on Saturday they announced a tentative deal had been struck.

The deal, details of which haven’t been released, now goes to the National Board of Directors for approval at its April 20-21 meeting. After the board approves it, the package will be sent to the membership for ratification thereafter.

For now, union leadership would only say they've made “essential gains.”

“I couldn’t be more pleased," Roberta Reardon, SAG-AFTRA national co-president who chaired the negotiating committee.  “These contracts provide our members with the solid foundation they need to sustain their careers and families.”

David White, the SAG-AFTRA national executive director and chief negotiator, added: “We worked together with the JPC to achieve a deal that responds to the needs of SAG-AFTRA members and delivers real improvements for working performers.”

Douglas Wood, the ad industry's chief negotiator, was equally effusive. “These negotiations have been a positive and productive continuation of our longtime partnership with commercial performers and their representatives,” he stated.

“I am pleased to have achieved these important industry gains in key areas and I want to thank my colleague and JPC Counsel Stacy Marcus and the other members of our negotiating team. I look forward to the approval of the SAG-AFTRA Board and ratification by their membership.”

During the talks, the JPC was represented by Wood, Marcus, David Weissman with Reed Smith LLP, Linda Bennett with Saatchi & Saatchi, Kim Stevens with Arnold Worldwide, and Kathleen Quinn with the 4A’s.

SAG-AFTRA was represented by Reardon, White, Negotiating Committee Vice Chairs Sue-Anne Morrow,  Allen Lulu, Ilyssa Fradin, and David Hartley Margolin, Co-Lead Negotiators Ray Rodriguez and Mathis Dunn, and Senior Advisor John McGuire.

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