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**SOLD OUT** Know Your Type: How to Brand/Marketing Yourself
2:00pm-3:15 pm – Room C937
How do you capitalize on your own unique self? Learn about typecasting, industry trends, and what CDs, agents, and directors are really looking for. As a result of the exercises in this workshop, you will leave armed with a list of looks, types, and categories that you will most likely be seen for, and you'll discover how to make that list a practical and useful tool in your marketing plan. Also learn about branding and how the best actors and PR firms do it. Explore one of the most important tools in the actor arsenal: the headshot. Learn from top image consultant and headshot photographer, Mark Atteberry, how to get a headshot that works!
-- Mark Atteberry, Actor, Photographer, and Teacher
Mark Atteberry, Actor, Photographer, Acting Teacher
Mark Atteberry has been active in the arts his whole life, first as a musician, then as an actor and photographer. As a musician, he has played and toured with such legends as Count Basie, Rich Matteson, the San Francisco Symphony, the Red Hot Chili Peppers, and many others.
After a chance meeting with River Phoenix, Mark was encouraged to make a career switch to acting. His film work ranges from indies like "The Real Thing" to blockbusters like Ang Lee's "The Hulk," and he has appeared on television shows such as "The Shield," "24," "Nip/Tuck," "The Closer," and "Dexter." In 2008 Mark received notice for his performance in the critically acclaimed "Stained." Currently he can be seen in "Butterfly Circus" and in the soon-to-be-released Miranda July film "The Future."
Mark is also an award-winning photographer widely known for his advertising, documentary, and headshot work. His clients include NBC, CBS, A&E, CAA, ICM, WME, Venice Magazine, and Big Lots.
Mark occasionally teaches and lectures on the topics of "Branding and Type" and "How to Succeed in the Entertainment Industry." He has authored or co-authored several books on the subject including "The Working Actor's Guide" and "The Stunt Guide."
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