“Burning Love,” creator Ken Marino and executive producer Ben Stiller’s original web series that lampoons reality TV dating shows, is coming to cable next month after becoming one of the biggest viral hits of 2012. Episodes from the show’s first online season will be edited to air on E!, the network announced Jan. 28.
Season 1, which follows 34-year-old fireman Mark Orlando (Marino) and his search for love on a “Bachelor”-type dating show, will be edited from original 15-minute webisodes into seven 30-minute episodes, premiering Feb. 25 as part of E!’s new “Mock Block Monday.”
The cable network’s growing comedy lineup also includes “The Soup,” “Chelsea Lately” and its companion “After Lately,” and Whitney Cumming’s new “Love You, Mean It.”
“E! viewers love clever comedy, and ‘Burning Love’ is a hilarious parody of one of pop culture’s biggest franchises that is perfect for our audience,” Cyndi McClellan, E!’s president of network strategy and E! News, said in a statement. “We recognize that good content can come from anywhere and are excited to bring this popular web sensation to television in a meaningful way.”
Original online video content rarely works when adapted for TV, but “Burning Love” isn’t the only comedy web series to successfully make the leap to television in recent years. Rob Corddry’s “Childrens Hospital” (Adult Swim), Lisa Kudrow’s “Web Therapy” (Showtime), and Funny or Die’s “Drunk History” (Comedy Central) have each transitioned to traditional TV after premiering online.
New online episodes of “Burning Love” premiere on Valentine's Day on Yahoo! Screen. For the show’s second season, June Diane Raphael stars as love-starved bachelorette Julie, who will choose from a roster of eligible bachelors played by the likes of Adam Scott, Jerry O’Connell, Michael Cera, Adam Brody, Colin Hanks, Joe Lo Truglio, Ryan Hansen, Rob Huebel, Paul Scheer, Nick Kroll, Nick Thune, Martin Starr, and Kumail Nanjiani. Michael Ian Black returns as host.
According to IMDb, casting directors Jeanne McCarthy (“Kroll Show,” “The Mindy Project,” “The League”) and Brandi S. Hawkins (“Childrens Hospital,” “Newsreaders,” “Last Comic Standing”) are credited for casting “Burning Love.”