commercials

Members Back First SAG-AFTRA Joint Contracts In Landslide Vote

The 2013 Commercials Contract and Radio Recorded Commercials Contract were the first major contracts negotiated by SAG-AFTRA as one union since its merger in March 2012.

3 Reasons Actors Get Commercial Callbacks

Based on all my experience as an actor, casting director, and teacher, I do believe there is a casting formula for getting callbacks. It is only my educated opinion but I really believe that this is basically the formula and value percentages.

10 Basic Steps to Commercial Production that Every Actor Should Know!

When you are hired for a commercial, you should know the process that got you there. Here are 10 basic steps to commercial production.

The Top 5 Mistakes Actors Make in Auditions

Casting Director Danielle Eskinazi shares the top five mistakes she sees actors make in auditions.

4 Magic Tips to Booking Commercials

Oh, commercials. The highly-coveted, well-paying, national-exposure-warranting field of commercials. Secretly, every actor is hoping to hit gold in this profitable sub-section. And Liz Lewis Casting Partners is one of the offices you'd have to be in to make that happen.

How To Slate For The Best First Impression

Your slate tells those viewing your audition if you are “cast-able." Much of that decision to watch past your slate is based on whether your physicality fits their specs and whether the viewing public will identify with you or aspire to be you.

SAG-AFTRA Readies for Commercial Contract Negotiations

Automated ad monitoring remains elusive as SAG-AFTRA readies for contracts negotiation.

12 Easy Secrets To Audition Success

Actors coming in for a commercial audition should arrive on-time, with copy memorized or as close to memorized as possible, and with the wardrobe that was written on the breakdown.

Tara Battani, Good Listener (Slideshow)

Backstage member Tara Battani is a SAG-AFTRA actor who earned her B.A. in theater from St. Edward’s University in Austin, Tex., and has since booked several roles as a result of reading Backstage.

12 Steps to Success When Auditioning for Commercials

Take a look at my 12 simple commercial guideposts to see what may be missing so you can nail your next audition.