commercials

The Top 5 Mistakes Actors Make in Auditions

Casting Director Danielle Eskinazi shares the top five mistakes she sees actors make in auditions.

8 Ways for Kids to Stand Out at a Commercial Audition

Lana Veenker, CSA, ICDN, founder and president of Cast Iron Studios, shares these eight tips on how kids can standout at commercial auditions.

12 Steps to Success When Auditioning for Commercials

Take a look at my 12 simple commercial guideposts to see what may be missing so you can nail your next audition.

How To Slate For The Best First Impression

Your slate tells those viewing your audition if you are “cast-able." Much of that decision to watch past your slate is based on whether your physicality fits their specs and whether the viewing public will identify with you or aspire to be you.

12 Easy Secrets To Audition Success

Actors coming in for a commercial audition should arrive on-time, with copy memorized or as close to memorized as possible, and with the wardrobe that was written on the breakdown.

7 Items Actors Need to Have for Their Agents

We often don’t have time to check up on each client to make sure all documents are in order. Here are some of the things that youth agents, specifically, rely on parents to be in charge of.

4 Magic Tips to Booking Commercials

Oh, commercials. The highly-coveted, well-paying, national-exposure-warranting field of commercials. Secretly, every actor is hoping to hit gold in this profitable sub-section. And Liz Lewis Casting Partners is one of the offices you'd have to be in to make that happen.

Casting Director Ken Lazer’s Audition Advice

The casting director and owner of Ken Lazer Casting offers tips for actors to give their best in auditions for commercials, TV shows, webisodes, and more.

Ken Lazer Turned a Part-Time Job Into a 20-Year Career

Taught by mentors Lori Wyman and Donna DeSeta, casting director Ken Lazer casts commercials, TV, film, voiceover, and more in New York City.

SAG-AFTRA Readies for Commercial Contract Negotiations

Automated ad monitoring remains elusive as SAG-AFTRA readies for contracts negotiation.