marketing

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  • Advice

    8 Steps to Creating a Successful Newsletter

    Here are eight steps to a successful e-mail newsletter for your acting marketing campaign.

  • Advice

    What Agents Do and Don't Do (And What You Need To Do To Get One)

    Marketing coach Gwyn Gilliss of The Actors' Market shares what agents can and can't do for their clients.

  • Advice

    7 Items for a Successful Actor Website

    Your website is probably the most important marketing tool you have. Why? It encompasses all of your marketing tools under one umbrella. It is your store, your homefront.

  • Advice

    4 Things To Have With You When Talking To Press

    I always like to be prepared when a press opportunity comes up, especially when a client is around. You’d be surprised how random these opportunities can be, and you want to be prepared for when it happens!

  • Advice

    10 Myths of Primetime Television

    You can and should market yourself to book all the available roles (besides starring/contract) on your own. Don’t let these myths stop you from being successful!

  • Advice

    5 Tips For a Successful Cover Letter

    For those actors who are just starting out, don’t have agents, and don’t know any industry professionals, it still is essential to introduce yourself by submitting a headshot and resume. With any submission, you should also write a short cover letter.

  • Advice

    6 Tips On How To Get Into Exclusive Events

    As a publicist, I work hard to get clients into noteworthy and press-heavy events. I have clients at varying levels of their careers, and I’ve been able to speak to them about the importance of attending events.

  • Advice

    3 Tips for Successful Networking

    As an actor, it's selling your brand—talent, training, appearance—in order to create or act upon a business opportunity. The goal is a follow-up call, meeting, audition, or booking! Keep these three tips in mind, and your networking will go far more successfully.

  • Advice

    5 Steps To Deciding What Acting Projects To Pursue

    A lot of actors who could be very successful are not clear about marketing their talent or where they should be doing so. It may seem obvious, but you need to go to the right location and target the one media that will recognize your talents and hire you!

  • Advice

    5 Tips On Maintaining Your Image

    As the gigs start coming, you’ll start to notice that more people around you will start having stronger opinions on your look, style, image, and the direction they believe your brand should go. It’s important to fully understand your brand.