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Backstage Experts

Everything You Need to Know About Promo Voiceover Work

Everything You Need to Know About Promo Voiceover Work
Photo Source: @shanti via Twenty20

This week, we’re taking a deep dive into the world of promo with one of its most experienced practitioners, Joe Cipriano. 

As a 40-year veteran of the voiceover industry, Joe’s extensive resume includes many years as the voice of networks such as NBC, CBS, Fox, ABC, Disney, Sony Television, The Food Network, and many more. He has also worked extensively in commercial, live announcing (including the Emmy and Grammy Awards), imaging and radio. But he’s best known for his work in promo.

What is promo? How does one get into it? What does a typical day look like for Joe? How important are mentors? What are the skills needed to compete? And how do network and cable promo fit into SAG/AFTRA? We answer these questions and more with this week’s VO School Podcast!

Jamie Muffett is a British voice actor, audio engineer, and filmmaker based in NYC. His voice clients include Coca-Cola, Warner Brothers, Microsoft, and National Geographic. For more information, visit

Get all of your VO questions answered by peers and experts on the Backstage Community forums! 

The views expressed in this article are solely that of the individual(s) providing them,
and do not necessarily reflect the opinions of Backstage or its staff.

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