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Backstage Experts

The Secret to Voiceover Marketing + Branding

The Secret to Voiceover Marketing + Branding
Photo Source: @JJFarquitectos via Twenty20

This week on the VO School Podcast, we’re discussing how an actor markets and brands themselves in 2017 and beyond. How you present yourself to the world can make or break your career and we discuss the various approaches that can help you to stand out in a crowded field.

What’s the difference between branding and marketing? How soon should you start your marketing journey? What are the gatekeepers looking for when they choose talent? And what are the major no-nos and turn-offs that will hinder your chances?

Joining me this week are two titans of the marketing world. Celia Siegel is the founder of Celia Siegel Management, widely recognized for building strong personal brands for voice talent. Before creating CSM, Celia was a respected talent agent with stints at CESD, JE, and Wehmann. A brand builder, certified life and business coach, success strategist and talent manager, Celia has advanced the careers of top VO talent for more than two decades.

Doug Melville is Chief Diversity Officer for TBWA\Worldwide, a top ten ranked global advertising agency. Since joining the TBWA, he’s led efforts that resulted in more than $150 million being spent with multicultural and women-owned businesses in the creative space. He’s presented three TEDx talks on the topic and made multiple appearances on Fox Business.

And in a first for the podcast, we’re launching an exciting competition! You could win a brand audit from Celia that we will be recording and putting it out as a future episode. Submission details are in the episode or you can visit our Facebook Group.

Jamie Muffett is a British voice actor, audio engineer, and filmmaker based in NYC. His voice clients include Coca-Cola, Warner Brothers, Microsoft, and National Geographic. For more information, visit

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The views expressed in this article are solely that of the individual(s) providing them,
and do not necessarily reflect the opinions of Backstage or its staff.

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