Q: If you are in something “big” and want to alert people, do you send out postcards? And if so and you are unrepresented theatrically, how do you let agents know so they can see and sign you? —@whattheheck, Backstage Community Forums
In marketing, return on investment is key. From my decades in the corporate world as a marketing executive, I always advise my clients to do what gets them the best return on their investment. This question, however, requires further examination.
First of all, what is “big”? This business has taught me that subjective terms like “big” mean different things to different people. “Big” is not a featured extra role. Ever. I hate to burst your bubble, but chances are that if you’re unrepresented, most agents aren’t going to consider your small-but-important role in an indie film “big.” In fact, most agents won’t even consider you until you have a body of work, and most managers won’t consider you until you have an acting career. So my first piece of advice would be to continue working and building your résumé.
My second piece of advice is to let everyone know what you’re doing. However, postcards and other mail can be costly. Statistically, less than 1 percent of mail gets looked at. It’s even less for emails. I once had a CD friend ask if I wanted to go through a stack of unread postcards before she tossed them.
Sarah Yapelli, owner of Black Apple Talent in Los Angeles, says, “We live in a digital world.” She prefers actors who do some research, “bother to find my email,” and take the time to know who she is. “Send me two sentences showing you know who I am and why you would be a good fit for my agency.”
Finally, understand that marketing yourself is part of the job. Casting producer Carmen Aiello says actors “have to do everything” to get noticed. Actor Bill Oberst Jr., a talented actor who markets himself and his projects to the fullest, reminds actors to stay positive. Look successful. Present yourself in the best light. And stay respectful of people’s time and energy. Marketing, like acting, is a process.
Matt Chassin is a talent manager and publicist in Los Angeles. His talent roster includes award-winning actors and actresses from around the globe.
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