Q: Sometimes I don’t have anything going on in my acting career. What do I post on social media then? —Adrian B.*
Actors rocking their social media create a balance of posts about their career and personal life. You’ve been told to use social media for your career, so you post what the #actorslife is like. But not even the biggest actors work all the time. By only sharing your work, you’re going to run out of things to post pretty quickly.
Your audience wants to know about your next gig, but even more, they want to know how you’re just like them! Give your followers a glimpse of who you are by sharing something you care about outside your #actorslife. You’ll become more interesting, you’ll invite a deeper connection with your followers, and you’ll have a whole lot more to post about when you’re not booking work.
Q: Should I focus on one social media site or keep multiple platforms active?—Sarah H.
You don’t need to be active on every platform, but you do need a presence. Have an account with the same username on all the major social platforms, at least: Facebook, Instagram, YouTube, and Twitter. Be active on one or two you have fun using. You’ll do a better job representing yourself if you don’t spread yourself too thin and just actively use one that you become great at. On the others, post occasionally or just have one post pinned to the top stating that you’re not active there but can be found on other sites. Provide a link to those other sites so people can find you.
Q: What do casting directors want to see when visiting an actor’s social media? What do they visit first? —Laura M.
Casting directors and our clients search for your social media imprint when considering you for work. Be aware that they’ll weigh what you have on display as part of your audition. Remember when posting pictures, comments, and videos that you should consider them part of your marketing message. Keep everything professional. Post material that highlights your abilities as an actor! We look at all social media sites, with an emphasis on Instagram and YouTube, so make sure they all support your work.
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This story originally appeared in the April 2 issue of Backstage Magazine. Subscribe here.
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