Photo Source: Ari Mintz
Producers said Wednesday that the show about pioneering record executive Florence Greenberg and The Shirelles will end its Broadway run on Sept. 4. The musical will have played 33 preview and 151 regular performances.
Beth Leavel has been playing Greenberg, a Jewish housewife from New Jersey who found and promoted acts such as The Shirelles and Dionne Warwick, had a romantic affair with producer Luther Dixon and started Scepter Records.
The musical — the latest work by Floyd Mutrux highlighting forgotten figures and moments in America's rock history — got mixed reviews and has struggled financially. With a potential haul each week of $1,024,164, the show last week only grossed $372,629 at the box office.
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