Q: What’s your No. 1 piece of networking advice, and how can actors use social media to connect with industry pros?
“Write out a sketch and perform it on Instagram Reels. Give us a little behind-the-scenes [insight] into your daily life. Share your favorite moment onstage. Entertaining content also tends to be trending. The easiest way to keep up-to-date is by spending just a few minutes on social media daily…. Shareable content is anything you post on social media that your audience feels inclined to share. They may tag their friends or even repost it to their own feeds. More shares mean more traffic, which will ultimately bring more potential followers to your page.” —Maggie Bera
“Create a professional email address and add all your social media and website links to your email signature. This will maximize your reach. Every time someone forwards your email, the signature will be attached.” —Carlos Neto
“Actors should put a digital pitch package or electronic press kit together. Always include a headshot, a few lines about who you are, highlights of your project, and how you can add value to a potential segment you’re interested in appearing on. For these opportunities, actors should reach out to the entertainment reporter or producer for that segment. In some cases, stations have talent bookers that actors can reach out to as well. Another great way for actors to gain visibility is by guest posting. Actors should research what publications or digital platforms have an audience they want to reach. Choose an angle that speaks to the audience and adds value, and pitch yourself to the relevant editor.” —Nicole Sellars
This story originally appeared in the Jan. 20 issue of Backstage Magazine. Subscribe here.
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