Self-Promotion for Introverted Actors

Not the kind of actor to post selfies…or any kind of updates on social media?

I often hear clients and friends say the reason they’re not on a certain social network is because “they’re private” or “it’s just not their thing.”

So, how can an introvert feel good about sharing themselves online?

Make it about your audience!

Like acting, take the focus off of yourself and make it about your partner. For the many “monologues” of social media, your scene partner is your online audience. Think of your friends, fans, and family. Post for them!

Whether you’re an introverted or extroverted actor, I want to challenge you to “put yourself out there.”

I have an acronym for how you can deliver a better performance online: ACT + VV

Authentic. In the words of Stanislavsky, “The person you are is a thousand times more interesting than the best actor you could ever hope to be!” In the words of Fanny Brice, “Let the world know you as you are, not as you think you should be, because sooner or later, if you are posing, you will forget the pose, and then where are you?”

In my words: No posers! Always share your best and truest self.

Credible. It’s not about name-dropping or credit-dropping. It’s just sharing what you’re known for, who you’re with, or what you’re working on.

Be confident. It attracts more opportunities. However, be careful not to cross the line between confidence and braggadocio. What is that line? Well…it’s transparent.

Transparent. Simply share your daily life. I don’t want you to share every moment of your daily life; share your best moments! I also challenge you to share more than industry-related content. You’re more than an actor. You’re also more than your résumé! Transparency is about staying truthful, active, and relatable.

+ Value. Think about what value you can offer your audience. What’s in this post for them? Exclusive access (through transparency) is enough value. Sharing things that cause smiles, laughter, and good ole entertainment are also great value-adds for actors!

For another tangible example, saying, “Buy tickets to my show!” isn’t as valuable (or productive) as sharing an exclusive photo or video from rehearsal, and letting people know, “There are only a few tickets left!”

+ Vulnerability. It’s OK to let your guard down. Be a human, not just a headshot. Whether things are at their best or their worst, always add in some vulnerability. That’s gratitude, humility, or personality. It’s OK to get a little emotional—but please refer to the previous “V” before you spill your guts negatively! Remember, you have a “scene partner” of hundreds, if not thousands. Connect through your mutual humanity.

Even if you’re shy, humble, or “private,” don’t limit or stop yourself. The Internet can be your global stage. You have an international audience waiting to be moved, inspired, taught, and changed! If you ACT+VV, “putting yourself out there” should reap some real rewards.

Now you tell me: How do you promote yourself without bragging? Let me know @GetCreativeSM!

Like this advice? Check out more from our Backstage Experts!

The views expressed in this article are solely that of the individual(s) providing them,
and do not necessarily reflect the opinions of Backstage or its staff.

Tony Howell
Tony Howell is a digital strategist dedicated to helping you “design your future”—creating offline success through your online presence.