Social media writer’s block: we’ve all experienced it. You have your phone in hand, fingers ready, and then you freeze and end up staring blankly at the screen. You know that you should be posting on social media regularly, but you’re out of ideas and have no clue what to say. Listen, I get it—coming up with new ideas to post for your acting career can be challenging!
But know that you’re not alone! And the good news is that writer’s block is completely curable. My clients, ranging from Emmy-award winners to total beginners, all once struggled with what to post. But they beat it and so can you!
So before you post another cat picture, let’s learn from them. These new social media rockstars create posts that do three things: invite, inform, and inspire. Here’s how you can do the same:
Rockstar posts always invite.
Rookiestreat their social media like a television, constantly broadcasting messages out to the world that are all about them. “Look at my site! Check out my reel!” On the flip side, social rockstars use social media like a telephone—they invite conversations.
Before you send your next tweet, think about how you can engage your followers by asking them questions, providing fun facts, trivia, or a twitter poll. This doesn’t just apply to your tweets and posts. Even your video content on social media should be more like a conversation. The best live streams engage their audience by inviting questions and comments, not just broadcasting. Don’t forget: it’s called SOCIAL media, so be sure to invite people to your party.
READ: 5 Simple Ways Actors Can Build Relationships Using Social Media
Rockstar posts inform.
Social media rockstars inform by reposting and sharing other people’s content. Post a video you watched on YouTube, an interesting article you just read, or share someone else’s post. By sharing information with your fans and followers, you give them a window into what you’repassionate about.
Don’t limit yourself to sharing things that are acting-related. Inform your fans by sharing content that revolves around your other hobbies, interests, and values. Because you don’t have to create it, sharing content is the fastest and simplest cure for social media writer’s block!
Rockstar posts inspire.
Inspirational quotes are the most shared posts on social media. Why? Because they’re relatable, and they inspire and motivate people to get through their day. You can share quote images or turn the camera on yourself. Was it a long week on set or is it show eight of an eight-show week? Why not tell your friends and fans what inspired you to get through your week? You can also motivate your fellow actors by sharing career milestones or unforgettable experiences working with inspiring directors, writers, or actors.
If you always make your posts a dialogue by inviting, informing, and inspiring, you’ll find your social media writer’s block will disappear. Another wonderful side effect is that you’ll never have to worry about sounding self-interested or promotional on social media again.
So become a social media rockstar! Invite, inform, inspire and then repeat, repeat, repeat!
Want to learn the right way to promote your bookings on social media? Grab your seat in my free webclass and discover 20 social media posts you can use every time you’ve #BookedIt! I’ll take you from the initial audition post to the #ThrowbackThursday two years later so you’ll never have to worry about what to post for your #actorslife again!
Heidi Dean is the industry’s top social media expert for actors, and the creator of Marketing 4 Actors and the 21-Day Social Rockstar Challenge. She is a graduate of NYU’s Tisch School of the Arts and was a working, professional SAG and AEA actor for over 20 years. Combining her years of industry experience with cutting edge social media strategy, she helps you leverage the power of social media to open more doors for your acting career. Her clients include Emmy Award-winners, Broadway stars, recording artists, directors, producers, filmmakers, and actors just like you. Heidi turns social media rookies into ROCKSTARS!
