Twitter is great for establishing your brand, building an audience, and building relationships for your acting career. But to be successful, you must avoid these common mistakes.
- Using TONS of hashtags in your bio. Your bio is searchable whether you use hashtags or not. Only add hashtags if they define you or are #YourUniqueHashtag.
- Not optimizing your username. If you can’t get your actual name, avoid usernames like JohnActor721985 unless the number has significance for your audience. Keep it simple and memorable.
- Not saying you’re an actor in your profile. A-lister’s bios can be cryptic because we know who they are. Your bio is searchable, so adding your profession like this (actor, voice actor, musical theater actor) could lead to opportunities.
- Not utilizing the link to your website. Use it to send everyone to your website, IMDB, or YouTube channel.
- Not double-checking your tweets! Check your tweets before you post, especially if your autocorrect is enabled. There are too many “inspiring” actors on Twitter. (It’s “aspiring,” not “inspiring.”)
- Not adding a header photo. Use this amazing real estate to show us more about you. The blue background does nothing to distinguish you from everyone else. A field of flowers, ocean scene, or picture that cuts off your head doesn’t help either.
- Choosing a theme color that makes your text unreadable. Yellow may be your favorite color, but it makes your hashtags and links hard to read. (Pro Tip: Avoid light theme colors.)
- Keeping your account private. Actors using their account for their acting career need a public profile. No one will follow you if they can’t see what you’re tweeting.
- Not cleaning up your account. If you’re following way more people than are following you, this tip is for you! Twitter’s a party. Unfollow people who don’t reciprocate and people whose content you’re not interested in anymore. No one’s feelings will get hurt. If you need help, I walk you through it here.
- Posting when you’re frustrated, angry, or intoxicated. Enough said.
- Not taking your conversations to a direct message. Don’t @reply if you can direct message. There’s no 140-character limit on DM’s, so save yourself the time and frustration. If you’re brand new to Twitter (or not even on Twitter) and @reply is a foreign term, you’ll definitely want to watch this Twitter for Beginners Tutorial.
- Listen before you speak. Be sure to read the original tweet before reacting to someone’s reply. Do the research before you start schooling, preaching, or promoting.
- Thanking everyone who follows you. It’s nice to show gratitude but if your timeline is filled with thank you tweets, you look friendly but boring.
- Auto-linking your other Social Media accounts. It’s an easy trap to fall into since it makes your life easier, but a Twitter feed with all Instagram or Facebook links isn’t very interesting.
- Constantly retweeting without ever talking. Sharing other people’s content is fantastic, but tell us what you think once in a while.
- Publicly shaming those who unfollow you. This isn’t middle school. Don’t scold people who unfollow you. Look at your tweets and ask yourself why they did.
- Not giving proper credit. Sharing is caring when you credit the creator. If you share someone else’s article or photo, give them credit.
- Asking for something before you know someone. Build a relationship before you ask someone to check out your latest YouTube video, headshot, or reel.
- #FF Groups (or multiple groups of people). #FF used to be the day to tell your followers why they should follow one account. Now people create long lists of usernames in hopes of getting a retweet. You’re more likely to get noticed (and shared) if you thank them one at a time.
- Ignoring negative comments. Unfortunately, negative posts will happen—but don’t ignore them! Agree to disagree. If it’s a social media “troll,” block or report them.
- Hashtag abuse! Hashtags are an essential part of your social strategy, but use them in moderation. Two to three hashtags per post is ideal; anything more looks like spam.
Want more even tips to rock your social media for your career? Get my eBook The Ultimate Social Media Checklist for Actors (for free) here.
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