“Coming up with totally different content for each of your platforms is a lot of work,” says social media pro and Backstage Expert Heidi Dean. “And let’s face it: Your job as an actor is to act. Your full-time job is not to be on social media.” So with that in mind, what’s an actor to do when faced with the professional responsibilities of social media? Variety is key between Facebook, Twitter, Instagram, and YouTube, and there’s a way to tweak your posts while saving time for each. Watch the video above for the answers.
READ: 5 Ways to Build Your Audience on Social Media
Welcome to Set the Scene, Backstage’s video series of advice for performers. We release new videos every Thursday, so be sure to subscribe to the Backstage YouTube Channel!