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Getting Butts in the Seats in a Butt-Ugly Economy

Theater Resources Unlimited (TRU) is pleased to welcome Audience Extras as a sponsor of a new series of industry panels, produced in association with Back Stage. Audience Extras is a trusted source of "papering" (i.e. providing additional audience to shows when needed) for producers in the New York area. TRU is kicking off the panel series with an evening about audience development, on Wednesday, March 18 at 7:30pm at The Players Theatre, 115 MacDougal Street (below W. 3rd Street), NYC.

Topics for discussion will include:
- The value of focus groups and other ways of tailoring product to audience;
- Ticketing resources and papering services such as Audience Extras;
- Internet social marketing as an audience development tool; and
- Additional topics to be announced.

Doors open at 7:00pm for networking and refreshments. The panel will begin promptly at 7:30pm. This event is free for TRU members and $12 for non-members.

Please call at least a day in advance for reservations: (212)714-7628; or e-mail The panel will be co-moderated by Sherry Eaker, editor-at-large of Back Stage.

For more information about TRU membership, visit TRU or call 212-714-7628.

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