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Internet Boom -- Is Success Just a Point and Click Away?

This class will focus on the opportunities for access and exposure available to them through the Internet as well as developing name recognition and networking opportunities for the actor. We talk with those individuals who have been most successful in the new frontier. Moderated by Andrew Salomon.

Speakers include:
- Brett Pully, CEO,
- Kevin Urban and Jodie Bentley, The Savvy Actor
- Michael Salort, Producer of Web Series, In Men We Trust
- Mark Friedlander, Head of New Media, SAG


Brett A. Pulley
Brett A. Pulley is the president and chief executive officer of, overseeing the fast-growth company as it expands to new platforms. In this capacity, he manages a website that is dedicated to tourism, leisure and entertainment in one of the world’s greatest cities, New York. In addition to the site, which has nearly 750,000 page views each month and provides users with the ability to book hotels, restaurants, tours, and tickets to sporting events and live theatre, the company’s brand extensions include a social networking community, a retail concierge business, a city guide publication, a web-based television network, and a promotional group.

Kevin Urban and Jodie Bentley
Jodie Bentley and Kevin Urban, co-owners of The Savvy Actor, have almost 20 years of combined experience in the acting business. They are both signed (and working!) with legit and commercial agents, booking consistently in all areas. Kevin has a degree in PR/ Marketing/Communications, and, prior to The Savvy Actor, Jodie built her own NYC Marketing and Sales company from the ground up. This is the knowledge and know-how they bring to The Savvy Actor. Their mission is to empower actors to think like small business owners by creating and implementing an effective business plan, branding their unique product, and developing marketing strategies that get them noticed and in the door; ultimately merging career and life into one of abundance and success!

Michael Salort
Michael Salort is co-founder and managing partner of PersonalScreen Media. He produced and co-wrote a series for new media, In Men We Trust, which was nominated for a 2008 Emmy Award in Daytime Entertainment and will premiere in January on WE. PersonalScreen, in association with Symbiotic Pictures, is developing new programming that will be cross-collateralized in TV, the Internet and mobile.

Prior to his career in entertainment, Michael was an award-winning TV journalist, working for such programs as ABC News' 20/20, NBC's Dateline NBC and 20th Century Fox Television where he led teams of journalists in undercover investigations worldwide. In 1999, Michael led an eight-month undercover investigation in London for 20/20 exposing counterfeiters working for the terrorist group, Hamas. This experience became the inspiration for his first screenplay, Hidden Camera, which was a winner at the 2000 CineStory Screenwriting competition and was made in 2007 into a $3 million movie for TV by Endemol and DrimTim Entertainment. The movie is being distributed currently by Sony and Marvista.

Michael has also been the chief executive for a children's animation company based in New York and a turn-around executive at various media technology companies focusing on new platforms.

Mark Friedlander
Mark Friedlander is the National Director of New Media for Screen Actors Guild, the nation's largest labor union representing working actors. As head of the National New Media Department, he advises senior staff regarding the Guild's Interactive and New Media contracts, and provides guidance on all issues relating to new media.

Friedlander also serves as consultant to the member-led Interactive, New Technology and New Media committees, and oversees the Guild's ongoing efforts to monitor emerging technology trends in the entertainment industry. Friedlander came to Screen Actors Guild in 2005 as a business representative in the Contracts Department, specializing in theatrical, new media and interactive projects.

After earning a BA in Political Science from USC, he earned a JD from California Western School of Law, as well as a Masters of Laws in Entertainment and Media Law from Southwestern University. He also attended the Donald E. Biederman Entertainment and Media Law Institute at Cambridge University.

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