Jordan Roth, Broadway producer and president of Jujamcyn Theaters, was a guest on MSNBC's "Morning Joe" on Wednesday morning to talk about Broadway's box office success this season. A record high $12.5 million tickets were sold in the 2010-11 season, and growth continues this season as grosses are up 6.7 percent over last year.
He talked about the importance of theater in providing escapist entertainment during the recession, why a hit like "The Book of Mormon" helps sell tickets to other Broadway shows, and how television shows like "Glee" and "Smash" are introducing the "vocabulary" of theater to a new audience.
"Coming to the theater is a magical experience," Roth said, "and once you come, once you experience it, you'll want it again. It's like a drug."
And who knew that Michael Steele was a Broadway fan? The former Republican National Committee chairman revealed on the show that he was a member of his high school glee club for four years, which led to a love of theater.
Watch Jordan Roth on "Morning Joe":