When COVID struck, Dominique Jordan, senior creative producer at Jerry, was tasked with making their in-house content sourcing and production more efficient.
No longer wanting to spend time consulting multiple avenues to prospect and hire talented UGC creators, Jordan turned to Backstage. “I felt like this was the one-stop solution we needed.”
Jerry is an innovative auto insurance broker and refinance provider. With a top-rated insurance app and millions of US-based customers, Jerry understands its demographic as tech-savvy users who spend a lot of time on social media. Jerry’s marketing strategy includes in-house production of UGC-centered social media, streaming, and other DTC ads.
Better results on the very first try
Jordan knew his hired talent needed to look like his customers, in the 25-35 age range. While open to the various kinds of talent applying to his projects, he selected creators with very strong improvisational skills and had examples of content to demonstrate they understood how to create and shoot quality UGC content. He also valued how easy they were to work with and take direction, especially in a remote production environment.
“My experience working with talent on Backstage was second to none,” Jordan said, explaining how “very, very easy” the interface and all its tools are to use and how he appreciated how everything he needed to evaluate and select talent and then set up auditions was all at his fingertips. He called the “quick and easy” payment feature his favorite.
And Jordan’s very first campaign using Backstage talent was “a huge success.” He selected two individuals for a three-month campaign, and their videos quickly became some of Jerry’s top performing ads. One creator’s top ad drove 35% more click through and became the brand’s best-performing ad of all time.
The modern solution for modern problems
Jerry found the long-term solution to all their UGC content challenges with Backstage. The ultra-modern service provider was able to engage and cast all the on-brand talent they needed to produce consistently high-quality content.
And with Backstage, Jerry now has access to a deep talent marketplace for prospecting and hiring talent with continued efficiency and ease. Comprehensive talent profiles make reviewing submissions faster and work samples from candidates make talent decisions easier.
Streamlined tools make searching for, casting, auditioning, and paying talent all in one place just one more competitive advantage for Jerry.
“I was really blown away by the experience,” Jordan said. “It’s all one-stop shopping.”