Jym Benzing, Inc. is a New York City-based producer and casting director for advertising, runway, and editorial projects. Since 2017, the agency has been casting and consulting for Estée Lauder on brands such as La Mer, M.A.C. Cosmetics, and Bobbi Brown. Its clientele have been featured in Harper’s Bazaar, Elle, and Vogue, and McCann advertisements.
Global brands trust Benzing to produce world-class content that showcases their products. So giving clients exactly the talent they want is essential to his success. Increasingly, Benzing has been fielding more “real people” requests, searches for talent with personality, stories, and a greater capacity to improvise than traditional models.
Casting challenge
Benzing needed the right talent for a cosmetic brand’s online series. The client was looking for talent who were:
- “Real" New Yorkers with personality and interesting professions
- Experienced, professional, easy to work with, and didn't require a lot of direction
- Capable of following makeup tutorials while holding a conversation for the duration of the episode
Right-fit candidates, fast
To quickly source from a talent pool aligned with emerging industry trends, Benzing turned to Backstage.
The job posting, search, and messaging functions of Backstage’s platform enabled Benzing to fulfill his client’s needs fast. “For those who were serious and emailed me back immediately, I was quite pleased with the quick turnaround,” he said of his experience working with Backstage talent on a time crunch.
Lasting results
Backstage was integral to Benzing’s casting process. He was able to find impressive, on-brand talent that satisfied the client’s specific needs.
He found two-fold casting success with Backstage:
- He was able to quickly cast two people for the series. The client was thrilled with the talent match and lauded their professionalism, expertise, and comfort on camera.
- Both the client and Benzing were so satisfied with both actors he has engaged them for future projects.