commercials

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  • Advice

    4 Magic Tips to Booking Commercials

    Oh, commercials. The highly-coveted, well-paying, national-exposure-warranting field of commercials. Secretly, every actor is hoping to hit gold in this profitable sub-section. And Liz Lewis Casting Partners is one of the offices you'd have to be in to make that happen.

  • Advice

    How To Slate For The Best First Impression

    Your slate tells those viewing your audition if you are “cast-able." Much of that decision to watch past your slate is based on whether your physicality fits their specs and whether the viewing public will identify with you or aspire to be you.

  • Advice

    The Color You Should Wear for On-Camera Auditions

    When you audition on camera the first thing that anyone sees is the color you're wearing. Wear something depressing, annoying, or threatening, and no matter how brilliant your performance, they are going to be affected by the color first and the performance second.

  • News

    SAG-AFTRA Readies for Commercial Contract Negotiations

    Automated ad monitoring remains elusive as SAG-AFTRA readies for contracts negotiation.

  • Advice

    How to Audition

    Actors coming in for a commercial audition should arrive on-time, with copy memorized or as close to memorized as possible, and with the wardrobe that was written on the breakdown.

  • Advice

    Tara Battani, Good Listener (Slideshow)

    Backstage member Tara Battani is a SAG-AFTRA actor who earned her B.A. in theater from St. Edward’s University in Austin, Tex., and has since booked several roles as a result of reading Backstage.

  • Advice

    12 Steps to Success When Auditioning for Commercials

    Take a look at my 12 simple commercial guideposts to see what may be missing so you can nail your next audition.

  • News

    Casting Goes On, With or Without Electricity

    The casting process continues, even as casting directors such as Laura Rosenthal struggle to call in actors.

  • Advice

    7 Items Actors Need to Have for Their Agents

    We often don’t have time to check up on each client to make sure all documents are in order. Here are some of the things that youth agents, specifically, rely on parents to be in charge of.

  • News

    Sony Sues Fake V.P.—for Real

    The maker of the PlayStation has sued actor Jerry Lambert, the face of its ad campaign, for appearing in a Bridgestone commercial in which he is seen playing a Nintendo Wii.