Subscribe now to and start applying to auditions!

Backstage Experts

3 Simple Steps to Get More (Real) Followers for Your Acting Career

3 Simple Steps to Get More (Real) Followers for Your Acting Career
Photo Source: Pexels

Let’s start by crushing the myth that building a following is a waste of time. A ‘following’ on social media is much more than numbers on a screen—it’s an audience! As an actor, I’m sure you understand how important an audience is to your success. There are so many reasons to build your audience (none of which are a waste of time). Here are just a few:

  • To share something you’re proud of.
  • To share your friends’ and fellow cast members’ achievements.
  • Get eyes on your crowdfunding campaigns.
  • Spread the word about the content you’re creating.
  • Bring awareness to a cause you care deeply about!
  • If you have a side business, teach acting or voice, you’ll have an audience for it.
  • To increase your visibility, influence, and buzz for your career.
  • It can help increase your castability.  

Now that you know why building a following is important, here are three simple steps to get more followers for your acting career:

STEP 1: Create an awesome first impression.
Followers must be earned. Before you do anything to build your audience, you need to optimize your Twitter account. Make sure your profile photo, cover photo, bio, and posts really rock! A great first impression makes people want to follow you. If you skip this step you won’t get the results you want.

READ: 7 Ways to Get More Eyes on Your Web Series Using Social Media

STEP 2: Find your existing fans.
Before expanding your network to include people you don’t know, find the friends and colleagues you’ve already worked with. Connect your email to your Twitter account and see who you might like to reconnect with. You can also search for friends by looking up Twitter pages specific to your acting studio, alma mater, theater company, etc. Most of your work will come from people you’ve already worked with so why not connect with all of them on Twitter!

STEP 3: Find new ‘fans.’
If you’re an actor, you’ll want to spend a few minutes every day finding like-minded people in the business to connect with. See who your friends are connected to or connect with fellow voice, TV, or theater actors. Follow interesting people who follow the same resources as you (like @Backstage). If you’re an actor who also creates content, your goal is to get your web series or film content in front of an audience that’s already inclined to like it. Figure out what other TV shows, web series or films your audience would enjoy and engage with their existing fans. You can retweet, reply, react to their posts or even follow them. Your audience will grow organically by doing this a little bit every day. 

Invest a little time every day into growing your audience using these 3 steps, but make sure you ALSO invest time in your craft and the quality of the content you create. Because if you can’t deliver in the audition room or at the box office (if you’re creating your own content) building a following can be a waste of time. 

It’s clear that building a social media following is an important part of an actor’s career success strategy. But building one without a plan can be frustrating. To make it easy for you I created a free web class, 21 Ways To Grow a (Real) Following on Twitter, that shows you how!

Heidi Dean is the industry’s top social media expert for actors and the creator of Marketing 4 Actors and the 21-Day Social Rockstar Challenge. She is a graduate of NYU’s Tisch School of the Arts and was a working, professional SAG and AEA actor for over 20 years. Combining her years of industry experience with cutting-edge social media strategy, she helps you leverage the power of social media to open more doors for your acting career. Her clients include Emmy Award winners, Broadway stars, recording artists, directors, producers, filmmakers and actors just like you. Heidi turns social media rookies into ROCKSTARS! View her full bio here. 

Check out Backstage’s commercial audition listings!

 

The views expressed in this article are solely that of the individual(s) providing them,
and do not necessarily reflect the opinions of Backstage or its staff.

What did you think of this story?
Leave a Facebook Comment: