How to Become a VTuber in 5 Steps

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Whether you dream of becoming a mischievous weasel spirit, a powerful celestial being, or simply an animated version of yourself, VTubing lets you explore your wildest character concepts and connect with audiences—all without revealing your real-world identity. Interested? Let’s explore the world of VTubing and how it combines imagination with technology.

What is VTubing?

VTubing, or virtual YouTubing, is when content creators use computer-generated avatars to post and interact with their audiences. These avatars replicate the creator’s facial expressions, gestures, and even body movements through advanced motion-tracking technology. VTubers blur the lines between traditional cosplay, streaming, and digital artistry. They’ve formed a highly influential niche within the online creator ecosystem by tapping into a blend of anonymity and technological creativity. 

The concept of VTubing was popularized in 2016 by Kizuna AI, a virtual character in a virtual setting who is widely regarded as the first VTuber. VTubing began with niche popularity in Japan, China, and Indonesia, but has now reached global audiences with its possibilities. 

Today, there are thousands of virtual creators across platforms like YouTube, Twitch, and TikTok. According to a market analysis by Mordor Intelligence, the VTuber market is currently valued at $2.61 billion and projected to hit $4.12 billion by 2029.

Notable VTuber examples

Several trailblazers helped pave the way in this digital art form:

Kizuna AI: The virtual character Kizuna AI became a global sensation for her cheerful demeanor and penchant for pink. Her content spanned multiple genres, including playing games, performing music, and hosting TV shows.

Gawr Gura: A self-proclaimed descendant of the lost city of Atlantis, Gawr Gura gained massive popularity for her shark-themed avatar, lovable personality, clever humor, and musical talent. She quickly became one of the most-subscribed VTubers globally, boasting over four million YouTube subscribers. 

Zentreya: The time-traveling cyborg Zentreya is known for her fiery and humorous interactions that employ a unique blend of dynamic storytelling and comedic twists.

Usada Pekora: An animal-human chimera, Usada Pekora is recognized for her playful rabbit-themed persona (replete with bunny ears and a love for carrots), distinctive laugh, and high-energy gaming streams. 

Bubi: Infernal Beelzebub Anarchia Cruul de Apokalypsi, the Opposite of Divine, Prince of Suffering and Torment, Master of All Sin, Conqueror of the Underworld, and King of All Demonkind—better known as Bubi—is a purple-horned archdemon sent to Earth to watch over fellow VTuber Ironmouse.

How to become a VTuber

Getting started as a VTuber can seem daunting due to the technology involved in creating a compelling online avatar, so we broke the process down into manageable steps. 

1. Gather the necessary equipment.

Here’s the basic equipment required to get started creating and animating your avatar:

  • Computer: Your computer should be capable of handling avatar rendering, motion tracking, and streaming simultaneously. Recommended specs include an Intel or AMD processor at 2.5 GHz or higher, 8 GB RAM, and a GPU with at least 4 GB of dedicated VRAM. 
  • Webcam or motion-tracking camera: Facial tracking is essential to animate your virtual avatar. Standard webcams like the Logitech C920 or C922 work well for beginners. Those seeking advanced tracking may invest in a VR headset later. 
  • Microphone: Ideal communication with your audience starts with clear audio. An external microphone with a pop filter, like the Blue Yeti or Audio-Technica AT2020, will deliver crisp sound quality. 
  • Lighting: Proper lighting and exposure ensure your motion-tracking software operates effectively and smoothly without any lag or glitching. Affordable options like desk lamps work fine initially, though an LED ring light will give you even better results.

2. Create your avatar.

There are several ways to create your avatar, the centerpiece of your VTubing persona, depending on your artistic ability and budget. 

  • Decide on your look: Whether you want your avatar to be human or angel, cyborg or dog, you’ll want a distinctive visual hook that sets them apart while still staying true to your personality and style—think of Usada Pekora’s iconic blue braids or Vedal’s general turtle-ness and how that fits with their content. 
  • Use avatar creation tools: Programs like VRoid Studio and Pixiv are beginner-friendly options for designing free 3D models. Use their customization options to build a character that reflects your unique style. 
  • Commission an artist: For a professional look, many VTubers hire artists or animators to design detailed 2D or 3D models. Platforms like Discord, Etsy, and Fiverr are great for finding virtual-reality avatar artists, with rates ranging from under $100 to thousands of dollars, depending on complexity. 
  • Make one from scratch: Skilled creators can use software like Blender or Maya to design highly customized models. While these tools require a steep learning curve (and aren’t cheap!), they deliver unparalleled creative control.

3. Choose your software.

Once your avatar is ready, you’ll need software to bring it to life. Popular choices include: 

  • Face-tracking software: Tools like VSeeFace (free) and Animaze (paid) track your facial expressions, allowing your avatar to mimic your emotions in real time. 
  • Streaming software: Applications like OBS Studio or Streamlabs help integrate your screen, avatar, and interactions with your audience during live streams. 
  • Additional tools: Apps like LuppetX and Animaze by Facerig add more sophisticated features, such as full-body tracking or seamless integration of complex movements. 

4. Build your brand.

Success as a VTuber relies on more than just technical setup; it requires a clear identity and consistent engagement that will help you stand out among the growing number of creators.

  • Develop a persona: What will set you apart? Think of your avatar as a character, and take the time to delve into their traits, personality, motivations, and interests using “W” questions. Be sure to inject some of your own personality into them as well; whether you’re into gaming, music, or storytelling, aligning your content with your strengths will create authenticity. 
  • Create engaging content: Quality content is king. Plan your streams, prepare intriguing scripts, and continuously find ways to improve your content and push your creativity to better connect with your audience. Experiment with formats and find your niche. 
  • Seek representation: While you don’t need an agent to become a VTuber, agencies like hololive, NIJISANJI, and VShojo can be instrumental in further building your brand. 

5. Grow your audience.

The final step is expanding your avatar’s fan base. Besides the joy of virtual popularity, this can also get you on the path to monetization

  • Stream consistently: Regular updates keep your audience interested, so stick to a stream schedule and notify your followers beforehand about when they can expect you to livestream.
  • Engage with viewers: Encourage fan interaction by answering questions, implementing chat commands, or hosting viewer challenges. This creates interactions between your viewers which in time will establish and grow the community behind your VTubing brand.
  • Cross-post: Besides YouTube, use platforms like Discord, Instagram, and TikTok to further develop your presence.
  • Leverage collaborations: Partnering with other VTubers or creators exposes you to new audiences, boosting your visibility. It will also allow you to gain more exposure when collaborating with VTubers that are already established and have a decent-sized audience.

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