If you’ve ever seen “RuPaul’s Drag Race,” you know that wigs are a drag queen’s best friend (and sometimes two wigs are better than one!). But hairpieces aren’t only donned by drag queens—they’re also worn by celebrities, people looking to cover hair loss, and anyone who simply wants to change up their vibe. Their popularity has created a niche in the influencer market for knowledgeable wig enthusiasts who can give honest reviews, recommendations, and styling tips.
A wig influencer is a type of social media influencer whose content revolves around—you got it—wigs. They may offer wig tutorials, styling tips, recommendations for great wig companies and stylists, or any other related content. Like influencers in other niches, wig influencers can become brand ambassadors by partnering with companies to promote their products.
1. Research.
If you’re not already well-versed in wigs, it’s time to hunker down and get to know what sets an amazing wig apart from the crowd. You’ll need to know what types of hairpieces are available and which ones work best in different situations (like choosing between a frontal wig and a closure wig, for instance), as well as the companies making great wigs. This foundation of knowledge isn’t just so you can say you’re an authority on all things fake hair; it also becomes a bank of information that you can draw from to create content. This is a good time to compile information about brands, stylists, and other influencers you like, who can be future collaborators or partners that boost your own social media profiles.
2. Choose your platforms.
TikTok, Instagram, and YouTube are the major social media platforms for content creators in the beauty and lifestyle niche, but there’s also Twitch, Facebook, and more. As a wig influencer, you can use any and all, but it’s a good idea to think about what each platform does best and how that might work with your style. For example, while Twitch is primarily known as a video game livestreaming platform, it could also be great for wig influencers to style live while chatting with followers.
3. Get on brand.
As you’re creating your influencer page, it’s useful to think about branding and how you’ll set yourself apart. Are you a maximalist who likes donning your noggin with unicorn-like tresses? Someone with the clean girl aesthetic who likes their wigs as natural-looking as they come? A cosplayer? Coming up with a distinct visual style for your posts can help people recognize your content instantly.
4. Come up with content and a posting schedule.
Once you have a sense of your top platforms and brand, it’s time to create. Your content should set you apart from the crowd and highlight what makes you you. It’s a good idea to come up with a content schedule, since posting consistently is the best way to gain followers.
5. Engage with followers.
If posting consistently is the best way to earn new fans, then engaging with them is the best way to keep them. Most people on social media want to know the people they follow and interact with are real humans, so get into the comments and engage.
6. Make connections.
If there are other influencers and brands you love, particularly within the wig niche, it’s a good idea to follow them and comment on their posts. These connections can lead to collaborations and partnerships, which can then lead to more followers.
7. Get paid.
After you’ve put in all that effort to gain a following, the next step is to start raking in the dough. Check out our content creator jobs database to find and apply to paid gigs, reach out to wig brands to see if they’re interested in collaborating with you (hint: it can help to create a UGC portfolio to show them why they should work with you), and connect with local wig stores and designers.
- Always Ameera: Funny, entertaining, and full of personality, Ameera provides informative reviews on products and demonstrates the various ways she styles her wigs.
- Stella Cini: After her hair tutorials built a strong following, Cini expanded her brand with the company Stellari, which makes (you guessed it!) wigs. Her particular spin is creating beautifully dyed wigs in all the colors of the rainbow. She’s also open to collabs, so keep her in mind when starting your own wig influencer journey.
- Lavish Liyah: Liyah’s Instagram is about her personal style and personality, while her YouTube showcases wig styling and review content—as well as this popular video about how to become a wig influencer.