Whether you dream of dazzling as a Sheglam influencer or showing off your EZwear-bedecked downward dog, you may be among the many aspiring models hoping to work with global fashion retailer Shein. Here’s what you need to know about the process, from understanding the company’s unique aesthetic to mastering submissions.
Becoming a model for Shein involves more than just traditional modeling pathways; the brand offers unique programs tailored to different interests and strengths. These include Sheglam, Campus Ambassador, and the Shein Affiliate Model program.
Sheglam influencer: If you have a passion for makeup and beauty trends and the ability to showcase products through engaging content, this initiative might be for you.
- Submissions: Send an email with your social details to influencer@sheglam.com.
Campus Ambassador: Designed for college students who want to bring Shein’s latest fashions to their campuses, this program is ideal for those with strong leadership skills and a keen interest in fashion marketing.
- Submissions: Apply for the program between the 1st and 20th of each month.
Shein Partner: Are you an influential content creator interested in monetizing your audience by promoting Shein products? As a partner, you can earn commissions on sales generated through unique referral links.
- Submissions: Sign up on the brand’s website to be considered.
Any one of these approaches could potentially springboard an aspiring model into a long and lucrative collaboration with the fast-fashion juggernaut, not to mention the possibility of receiving tons of free swag.
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Shein seeks models with a contemporary fashion sense who embody an inclusive vision of beauty. Key attributes it looks for include:
- Diversity and inclusivity: Shein celebrates talent of all sizes, ethnicities, and backgrounds. The brand is committed to showcasing a wide range of beauty standards and aims to represent its global customer base authentically.
- Originality: Got a unique look? The enterprise’s movers and shakers value those who can adapt to its fashion-forward products while injecting their own style into each shoot.
- Versatility: It’s crucial that models can effortlessly transition between various styles—from casual wear to elegant, party-ready ensembles—to convey an eclectic aesthetic.
- Professionalism: As with any job, professionalism is key. You need to be punctual, have a positive attitude on set, be able to take direction, and collaborate effectively with the creative team to succeed.
- Social media presence: While not a strict requirement, a strong social media presence is a big plus. Models who are active and engaged on platforms like Instagram and TikTok help bridge the gap between the brand and its audience, offering additional value beyond traditional modeling roles.
- Health and fitness: A well-maintained physique, reflective of the model's commitment to a healthy lifestyle, is important, especially given the brand’s dynamic and youthful image.
- Adaptability: The fast-paced nature of the fashion industry, especially in the fast-fashion sector, demands adaptability. Models need to be quick learners and flexible, able to handle the rapid turnaround of extensive collection releases.
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Breaking into the modeling world with Shein begins with understanding the brand’s look and ethos and aligning your approach to meet it.
1. Research the aesthetic. Shein is a global powerhouse in the fast-fashion industry, providing trendy clothes for a fraction of the price. It has carved out a significant niche in the fashion world by appealing to a diverse audience on a budget. Before you dive into the application process, spend time familiarizing yourself with the company’s current campaigns, collections, and the models it features. Take note of the assortment of styles, body types, and backgrounds.
2. Build a professional portfolio. Your modeling portfolio should showcase a variety of high-quality photos displaying your unique look and versatility as a model. Include headshots, full-body shots, and editorials that align with Shein’s youthful and trendy aesthetic. Ensure your personality shines through; the brand often looks for people who can connect with their audience.
3. Engage on social media. The fashion retailer is active on social media platforms like Instagram, TikTok, X (formerly Twitter), and Facebook and often scouts talent through these channels. Engage with its posts and consider tagging it in your modeling photos to get noticed. This not only shows your interest in the brand but also puts your portfolio in front of its casting team.
4. Network with industry professionals. Attend fashion events, workshops, and open calls to meet casting directors, photographers, and other models. Connections in the industry might provide insider tips or alert you to upcoming opportunities.
5. Seek representation. Agencies often have direct contacts within fashion brands and can facilitate introductions or recommend you for projects. If you're represented by a modeling agency, let them know about your interest in working with Shein.
6. Stay persistent and professional. The modeling industry is competitive, and it might take time to land that first gig with your desired brand. Continue to refine your portfolio, maintain your physical health, and expand your modeling skills. Coupled with a professional attitude, persistence will increase your chances of success.
By following these steps, you'll position yourself as a strong candidate for modeling opportunities. Remember, each step you take is a learning opportunity that brings you closer to your goal. Whether you're just starting out or looking to expand your modeling horizons, Shein offers a platform to showcase your talent, make an impact, and grow alongside a brand that’s reshaping the fashion landscape.
