Sony Sues Fake V.P.—for Real

When Jerry Lambert spoke to Backstage last year about his role as fictional Sony exec Kevin Butler in the company’s PlayStation ads, he praised the gig as a career game-changer. “It definitely opens the door in terms of sitcoms and comedy films,” the actor said.

Lambert no doubt hopes those doors stay open now that Sony has sued him for appearing in a Bridgestone ad in which he is seen playing a Nintendo Wii. A representative for Sony, which is also suing Bridgestone, told the gaming website Kotaku that the suit’s claims are “based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship.”

Lambert told Backstage last year that his role had evolved beyond that of just an actor in a commercial. He described addressing the E3 video-gaming conference in character in 2010. “That’s not always required of you to do that as a commercial actor,” he said. “This has gone to another level.”