What Voiceover Actors Should Know About the Advertising Industry

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On this VO School Podcast, we discuss something that affects almost all voiceover actorsthe future of marketing! In the week that SAG-AFTRA presents its new commercial contract, it seems fitting that we discuss modern advertising methods and how this will affect voice actors.

Truly CEO Tara Hunt and COO Carlos Pacheco join me in discussing this important topic. Truly is a company that delivers insights-driven strategies for the digital era. Tara Hunt has over 19 years of experience in market research and strategy on both the client and agency side. She’s been quoted in dozens of books and articles, spoken at over 150 conferences, and was named one of 2013’s Entrepreneurial Women to Watch by Entrepreneur Magazine. Carlos Pacheco has over 17 years of experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.

Learning about this industry will help better equip you to work in this area and come up with ideas for how you can market yourself as a voiceover actor.

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The views expressed in this article are solely that of the individual(s) providing them,
and do not necessarily reflect the opinions of Backstage or its staff.

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Jamie Muffett
Jamie Muffett is a British voice actor, audio engineer, and photographer based in New York City and Philadelphia. His voiceover clients include NBC, ESPN, Warner Brothers, Microsoft, and National Geographic. For more information, visit yourbritvoice.com.
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