Social media content creators are in high demand as brand marketers recognize that consumers are looking for relatable, reliable, and diverse voices, not the same old ad model or hard sell.
As the world’s largest talent marketplace, Backstage has the opportunities and tools to help job seekers build their careers as brand ambassadors, influencers, and digital content creators of all types.
Ready Set + Backstage: One agency’s story
Ready Set is a social media ad agency that uses Backstage to cast as many as 500 creators a month to create content for brands like DoorDash, SmileDirectClub, MeUndies, Mercari, and more.
Alex Stiegwardt, Ready Set’s head of casting and talent management, knows how crucial having a resource like Backstage is to finding right-fit creators for remote production jobs for a global audience.
Ready Set relies on Backstage for talent who want to work hard and learn how to be creators, Stiegwardt explained. And being able to cast quickly and easily means Ready Set can employ lots of creators across many different projects.
A Ready Set + Backstage partnership gives creators not only a chance to earn work experience and money, it also provides talent with opportunities to grow their popularity on social networks, expand their own audiences, and more.
And his team loves to bring back high-quality content creators for additional opportunities: Of the hundreds of roles Ready Set casts each month, about 30% go to talent who were initially cast with Backstage and are invited back for additional jobs because of the quality of their work.
How to stand out to casting directors
Stiegwardt recognizes that social media content creators have a lot of competition for jobs.
His team at Ready Set constantly seeks to give new talent new opportunities. His advice for how to stand out to casting directors like him:
- Casting calls are a concrete job opportunity and should be taken seriously.
- Even if you don’t have as much experience, show you are committed to doing your best.
- Follow the agency on social networks and keep your profile updated.
- Be honest if you feel a job is not right for you.
- Be a good communicator. Always respond promptly to inquiries or messages, even if it’s to decline an offer.
Above all, Stiegwardt said, remember that a casting director “will always value a good gesture,” perhaps even beyond your headshot and skills. So don’t be afraid to establish a two-way working relationship that can benefit you both.
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