Whether it’s Glossier’s cosmetics cavalry or Dyson’s small-but-mighty crew, David and Goliath partnerships between microinfluencers and brands are taking over social media feeds. If you’re striving to become an influencer, working with a company may be the next step in your journey—no matter the size of your following. Let’s explore some of the popular brands looking for small influencers.
1. Glossier
For all the beauty lovers out there, Glossier has a robust affiliate program. The company, which made a name for itself based on clean beauty and skincare, has microinfluencers post about their beauty routines and product reviews using the hashtag #glossierpartner.
To become a Glossier microinfluencer, make a few quality posts about the brand and its products using the hashtag #glossierpartner, then apply to its Generation Glossier Affiliate program.
2. Mejuri
Since 2015, Mejuri has brought fine jewelry to the masses with sustainable pieces that can be worn every day. The brand built an impressive following by asking microinfluencers to post selfies and videos with its products and the hashtag #mejuripartner. For example, TikTok content creator Haley Ivers makes videos featuring Mejuri and provides useful information about taking care of jewelry.
To become a Mejuri microinfluencer, post about the brand with the hashtag #mejuripartner, then sign up for the ShareASale Mejuri Affiliate program.
3. Dyson
It may not be the first brand that pops to mind when thinking of microinfluencers, but the home appliance brand Dyson had a fantastic campaign asking pet lovers to share why Dyson vacuums are so great for pet hair. According to Rocio Speaks Marketing, the campaign hinged on trust—both the trust Dyson put in its microinfluencers to create compelling posts, as well as that built between the influencers and their followers.
To become a Dyson microinfluencer, take a look at its user-generated content terms and conditions, post away using an official Dyson hashtag like #Dysonhair or #myDyson, and then respond with #YesDysonPhoto if the brand asks for permission to use your posts.
Your Next Influencer Collab Pitch: How to Reach Out to Brands4. Dunkin’
Dunkin’ cooked up one of the most iconic pairings (no, we’re not talking coffee and donuts) in the influencer marketing world when it hired TikToker Charli D’Amelio. While D’Amelio is far from a microinfluencer (she has over 150 million followers!), the partnership’s success spurred the company to ask microinfluencers in the Philly area to post about their personal Dunkin’ experiences with the hashtag #sippingisbelieving.
To become a Dunkin’ microinfluencer, use the #sippingisbelieving hashtag with content showing your love for its vittles. You can also consider joining its brand ambassador crew to get a leg up with the marketing team.
5. Daniel Wellington
Watch company Daniel Wellington has made a name for its sleek, minimalist wristwatches by asking microinfluencers to post creative content featuring its products with the hashtag #dwpickoftheday.
To become a Daniel Wellington microinfluencer, post about your enthusiasm for its watches using the #dwpickoftheday hashtag, then apply to its global ambassador program.
6. HelloFresh
The meal-kit delivery service HelloFresh regularly works with microinfluencers and even provides meal kits for them to post about. Its #refreshwithhellofresh microinfluencer campaign was wildly successful in raising brand awareness in the U.K., which it has sought to continue with the #hellofreshpics hashtag.
To become a HelloFresh microinfluencer, post your delicious dinners with the #hellofreshpics hashtag, then apply to become an ambassador or request a collaboration.
7. Audible
There’s no denying that BookTok has a huge influence in the publishing world (just look at Colleen Hoover and her incredible rise to romance and YA fame), so it makes sense that audiobook publisher Audible works with influencers of all sizes using the Amazon Associates program.
To become an Audible influencer, publish several audiobook-adjacent posts with hashtags like #booktok, #audiobook, #audiblebook, and #audible, then sign up for the Audible Creators program.
Need more microinfluencer brands? If you’re still not sure what brands might be a good fit, or want more visibility on potential partnerships, check out our robust list of content creator and influencer jobs.