It can be very difficult to get a new YouTube channel off the ground. You post your latest web series episode or monologue and wait (and wait and wait) for the likes, comments, and subscribers to come pouring in. Instead…crickets. But don’t worry—here are 16 ways to increase YouTube subscribers.
1. Define your niche and target audience
Many novice content creators create random videos that they think everyone will like. But because they’re trying desperately to appeal to everyone, they usually end up appealing to no one. Think hard about who you’re creating content for. Are they TV actors, aspiring singers, triple threats, or horror film lovers? Be specific. Before you create any content, do some research to see what kinds of videos are performing well that relate to a topic you’re interested in. What keywords are in this content? Then you can create content you know your audience is actually seeking.
2. Create a catchy channel trailer
Your trailer is often the first impression potential subscribers will have of your channel. Make it engaging and informative, and end with a clear call-to-action to subscribe.
3. Optimize your channel’s “About” section
The “About” section is your chance to introduce your channel and content to new viewers. Use relevant keywords, describe your channel’s value proposition, and encourage viewers to subscribe.
4. Use strategic and searchable video titles
Include relevant keywords in your video titles to help your content rank higher in YouTube’s search results. Keep your titles concise, descriptive, and attention-grabbing.
5. Design eye-catching thumbnails
Thumbnails are the first visual representation of your content that viewers see. Create custom, high-quality thumbnails that accurately represent your video and entice clicks.
6. Add a subscribe watermark to your videos
Use YouTube’s watermark feature to add a subscribe button overlay to your videos, making it easy for viewers to subscribe with a single click.
7. Analyze your audience retention data
Monitor your audience retention graphs to identify when viewers are dropping off and adjust your content accordingly. Maybe your intro is too long, or maybe your video is too long and many people leave after five minutes. Keep them watching! The longer they watch, the better you’ll show up in search and the more subscribers you’ll get.
8. Capitalize on trends
Check out what's trending on the platform to see if you can tap into the YouTube algorithm and have one of your videos go viral.
9. Maintain a consistent upload schedule
Establish a regular upload schedule and stick to it—decide whether you’ll publish weekly, bi-weekly, etc. and what days you’ll publish. Viewers like structure and will be more likely to subscribe if they know how often they’ll be getting a video. Consistent content creation will keep your subscribers engaged and eager for more.
10. Create playlists to organize your content
Playlists are one of the most underutilized growth hacks on YouTube. Most people don’t realize that playlists show up in YouTube search results just like videos do. If you have a web series like Issa Rae’s “The Misadventures of Awkward Black Girl,” for instance, playlists are a great way to ensure your audience will watch the episodes the way you intended. If you don’t have a lot of your own content yet, you can curate other people’s content in playlists that your targeted audience will also enjoy.
11. Engage with your audience
Respond to comments, ask for feedback, and foster a sense of community around your channel. Engaged viewers are more likely to become loyal subscribers.
12. Collaborate with other creators
Partner with fellow YouTube creators within your niche to cross-promote each other’s content and tap into new audiences.
13. Promote your channel online
Share your YouTube content on other social media platforms to attract new viewers who may become subscribers. Engage with communities related to your niche on forums, social media groups, or subreddits, and share your content when appropriate.
14. Offer exclusive content for subscribers
Provide incentives for viewers to subscribe, such as exclusive behind-the-scenes content, early access, or subscriber-only giveaways.
15. Use YouTube’s end screens and cards
Take advantage of end screens and cards to promote your other videos, playlists, or channel, encouraging viewers to explore more of your content and subscribe.
16. Ask viewers to subscribe
Don’t assume that if someone liked your video they’re going to subscribe. You need to tell them what you want them to do. Invite your users to subscribe at the end of your video so they can receive even more awesome videos like the one they just watched.
There you have it—the top tips for how to generate subscribers on YouTube. The platform can be a powerful marketing tool for actors, performers, and other creatives. Follow these steps and you’ll be on your way to building your very own online following.
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