
From esports superstar Ninja to multihyphenate comedic creator Kai Cenat, celebrity streamers have proven the possibilities and profitability of the livestreaming field. With its rise across social media and video-sharing platforms, there has never been a better time to become a streamer. Let’s break down the steps to getting started in this exciting and growing industry.
A streamer is someone who broadcasts live video content in real time to an online audience. This content can cover nearly any subject imaginable, whether that’s competitive gaming, conversational banter, foodie reactions, or simply sharing slices of daily life.
The history of streaming can be traced back to Justin.tv, which later evolved into Twitch, the dominant hub for modern-day streamers. Other live platforms like YouTube Live and Instagram Live also tapped into this market by allowing users to connect with their followers in real time.
These creators helped blaze the trail for streamers by gaining millions of consistent subscribers, endorsements, and sponsorships:
- Ninja (Twitch): Tyler “Ninja” Blevins skyrocketed to fame through his Fortnite streams. With his vibrant personality, professional gameplay, and strategic branding, Ninja became one of the first streamers to sign multimillion-dollar deals with platforms.
- Kai Cenat (Twitch): Cenat is a content creator who rose to prominence through his hilarious skits, reaction videos, and gaming streams. He has amassed a large following on both Twitch and YouTube, showcasing the diversity of content that can be successful in streaming.
- Pokimane (Twitch): Imane Anys, better known as Pokimane, is known for her engaging, lighthearted personality. She mixes gaming content with IRL streams, focusing heavily on audience interaction.
- DrLupo (YouTube): Benjamin Lupo, aka DrLupo, is celebrated for his skill in games like Fortnite and Destiny 2. Beyond gaming, he also uses his platform to raise millions of dollars for charity, proving the potential impact of streaming reaches beyond entertainment.
- Usada Pekora (YouTube): A virtual YouTuber from Japan, Usada Pekora has gained a massive following through her quirky and comedic personality. She showcases the global reach of streaming and how it can transcend language barriers even with a digital avatar.
- Critical Role (YouTube): Not your typical gaming stream, Critical Role focuses on live Dungeons & Dragons storytelling with professional voice actors.

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Whether you want to stream your gaming, music, or cooking skills with a live virtual audience, getting started entails a few key steps. Here’s how to kick things off:
1. Find your niche.
Before anything else, decide what type of content you want to create and what will make you stand out. Think about your passions. Are you skilled in a specific game? Do you have a talent for crafting, fitness, or perhaps comedic commentary? Look at existing streamers in your area of interest and figure out how you can carve out your own place within a streaming genre.
Popular streaming areas include:
- Gaming (popular titles include Fortnite, League of Legends, and Minecraft)
- Art creation (digital art, sculpting, or painting live)
- Music performances or tutorials
- Reaction videos and commentary
- IRL content (general lifestyle, podcast-style discussions, or travel streaming)
- Education (teaching specific skills like coding or languages)
- Fitness coaching
Creating a path to eventually making money on platforms like Twitch first entails defining what you bring to the table as a new streamer. Experiment with different formats early on, and listen to feedback from audiences and other streamers to find the perfect fit for you.
2. Choose your platform.
Twitch is the largest platform for streamers, but it’s not the only option. Consider what works best for your content and goals:
- Twitch is best for gaming, IRL streams, and building tight-knit communities. It’s arguably the most competitive platform and the platform of choice for top streamers like Ninja, Pokimane, and Cenat. However, becoming successful on Twitch also means competing against other aspiring streamers on the most popular streaming platform.
- YouTube Live is ideal for creators who already have a YouTube audience or plan to release edited content alongside streams. Streamers like DrDisRespect and TimTheTatman primarily livestream on YouTube.
- TikTok Live and Instagram Live are great for lifestyle content, trending topics, and reaching younger audiences. TikTok and Instagram Live let you stream anywhere from your phone, making them more friendly platforms for on-the-go travel or restaurant streamers like the Bucket List Family.
Some creators even use multi-streaming software like Restream.io to broaden their reach by broadcasting on several platforms simultaneously. This can be a smart approach for streamers just starting to grow an audience.
3. Gather your equipment.
To become a streamer, you need to become comfortable using the right tools—before you go live. Starting small is totally fine, but to really stand out with top-notch streaming quality, you’ll want the following equipment:
- A solid computer or console: Make sure your setup can handle the games or programs you’re running as well as any streaming software.
- Microphone: Good audio is key. People can overlook lower-quality video, but bad sound will make them leave. Check out quality mics like the HyperX QuadCast or Blue Yeti, which are great to start with.
- Webcam (optional): Want to connect more with your audience? Adding a webcam can make your streams feel more personal. The Logitech C922 is a popular pick.
- Fast internet: Aim for at least 6 Mbps upload speed to keep your stream running smoothly.
- Lighting: A ring light or some LED panels will brighten up your space and help make your setup look more professional.
4. Install streaming software.
Streaming software is not absolutely necessary but will definitely boost the production quality of your stream. The most popular (and free!) options that allow you to easily adjust your stream layout are OBS Studio, Streamlabs OBS, and StreamYard. Spend time learning features like overlays (the graphics on your stream), alerts (which notify when someone subscribes or donates), and audio balancing.
5. Create a content schedule.
Consistent streaming is crucial to building a loyal and enthusiastic audience. Decide how many times a week you can dedicate to streaming and how long each stream will be—and then stick to a regular schedule so viewers have an expectation about when they can watch your streams. Some platforms, like Twitch, even allow you to display schedules so viewers know when to tune in.
6. Go live and interact with your audience.
Pressing “Start Streaming” for the first time might be nerve-racking, but engagement starts with showing up. Use your platform’s chat feature to interact with viewers in real time. Responding to messages, acknowledging donations, and even just greeting your audience personally can help build a fan base and loyal audience.
7. Promote your stream and network.
Your audience won’t grow if they can’t find you, so here are some ways to promote your content outside the streaming platform:
- Make shareable content: Edit engaging highlights or funny moments to post on TikTok, Instagram Reels or YouTube to drive traffic to your streams. Compilation videos of gaming highlights, entertaining moments, or bits that show off your personality can attract people to your livestreams.
- Cross-post on social media: Platforms like X, Bluesky, and Instagram are ideal for sharing highlights, schedules, and personal updates.
- Collaborate with other streamers: Working with fellow streamers exposes you to new audiences.
8. Monetize and grow.
Once you’ve started building a consistent following, explore monetization options such as:
- Subscriptions: Platforms like Twitch offer subscriber perks in exchange for monthly fees.
- Donations and tips: Viewers can donate directly through tools like Streamlabs and Patreon.
- Advertisements and sponsorships: Partnering with brands offers additional revenue streams. For example, video game streamers often amass sponsorship deals with their favorite gaming brands after building a name.
The key to becoming a streamer is figuring out what you love, being yourself, and building a connection with your audience. There are so many niches to explore, so go for it! Cook your grandma’s recipes, share your fitness journey, or perform your original music live. Streaming is growing rapidly with new creators, but finding success means homing in on what makes you unique and bringing it to your streams.